Johaug

04Jul 2020 by DS News Team

Victory Scream: Who Does It Better. And Who Doesn’t At All

They all train for that moment- ans most find it essential to let the world hear. We couldn't find any scientific study that measures and analyzes why athletes scream at the finish line when they win. Perhaps, it's deemed to be too obvious. There are studies proving that athlete scream could increase grip strength by up to 25 percent(!) . Or that it significantly improves pain tolerance. But the finish line yell is hardly about strength increase or pain tolerance. More like a primordial manifestation of "I am stronger than you". Not all athletes are born the same however: [caption id="attachment_16142" align="alignnone" width="1920"] In our purely unscientific observations Therese Johaug is not only the queen of xcskiing, but the queen of the victory celebrations too with her yell being the…

24Jun 2020 by DS News Team

Johaug As Role Model Outside Tracks Too

Money & Finance, Newsfeed

Therese Johaug is reigning over her opponents not only on ski tracks - but in financial races too. The latest accounting report from Setra AS shows that the company earnings are up 17 per cent last year from NOK 6.22 million to NOK 7.26 million, pre-tax. ( 1mln NOK is roughly 93k euros) You, naturally, remember, that Setra AS is the firm through which the Olympic champion channels her earnings outside the ski tracks e.g. dividends, advertising and appearance fees etc. etc. - ski-related income such as the World Cup podium money are separate. [caption id="attachment_16039" align="alignnone" width="1920"] Two of the most successful skiers ever, both on and outside the tracks, have much business to discuss [/caption] To put it bluntly, the world's best skier of the last seasons effectively…

25May 2020 by DS News Team

Fans, Rejoice: Johaug To Compete Next Month!

Leaders, Newsfeed

World's best female skier is to return to our television screens and papers' pages when she takes a start for the first time in months. The Norwegian national broadcaster NRK reports that June 11th Therese Johaug will take part in the annual Bislett Games this year dubbed "Impossible Games". Yes, Bislett is about athletics but Johaug is a reigning Norwegian champion in 10000m so it all makes sense. Frankly, does it really matter what the multiple Olympic and world champion competes in? Last year, for instance, Johaug took part in the competitive reality show Landskampen on TV2 - and it got great ratings. In other words, the audience wants Therese first - sport later. ...Somehow, we are ready for Klaebo taking on Bolshunov in poker or chess by now -…

02Apr 2020 by DS News Team

Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!

Money & Finance, Newsfeed

The coronavirus pandemic isn't just affecting the health of many — it the first event since the influenza pandemic some 100 years and the both world wars that actually affects all or almost all of us. The economies are crushing and even if there would be a rebound after the end of the crises one thing is certain: Get this: the first item on expense sheet to be cancelled or absolutely minimized would be pro-sport sponsorships. For virtually all companies - with possible exceptions of those in groceries sector or teleconferencing , those seem to be doing relatively well under circumstances. We profess that there will be an unprecedented battle for remaining euro, dollar and krona among all athletes, not just skiers. And many if not all sponsors would ask…

11Mar 2020 by DS News Team

Reactions To Norwegians Dropping Out Of North American World Cup Stages

Leaders, Newsfeed

[caption id="attachment_15179" align="alignnone" width="1920"] Yuri Borodavko, Alexander Bolshunov's coach: "That's not how we would like to get the World Cup! The fact that the Norwegians are not coming is a show of disrespect towards other nations. And a big hit on the FIS standings [/caption] [caption id="attachment_15180" align="alignnone" width="1920"] Gjøran Tefre, part of Team Norway's selection for the North American WC stages:" I am very sorry and very sad that we have to stay home. But then we have to take our and the all Norwegians' health seriously and stop the spread of the virus. So when they have decided that the best thing is to stay home, we just have to respect that. And with all races in Norway beeing cancelled, the right thing probably is not to race…

Tag: Johaug