The Daily Skier

14Aug 2018 by DS News Team

Diggins Gets Gold. As in Bose QC35 Gold

..it took a few decades but gold medals won by Jessie Diggins and Kikkan Randall at the PyeongChang Olympics might have been a proverbial straw that broke the camel's back ( to be sure, it was a mighty heavy straw!). Big advertizers and mainstream media have finally discovered cross country ( sorry - Nordic) skiing and are starting to appreciate its marketing potential. One does not make the ESPN Body Issue just by having a perfect body - there has to be a serious marketing potential, assessed and analyzed by people who's job is just that: find a new star millions would want to follow & emulate. Telecoms giant Comcast was quick to cash in on Diggins appeal among fans - old and new Hey, even Cosmopolitan enlightens its readers…

13Aug 2018 by DS News Team

Boutique Carbon Ski Boots? Sure, Why Not?

Gear News, Newsfeed

800€ for a pair of ski boots made by a company you probably never heard of? And we say - sure, why not?! Firstly, you get something truly exclusive ( initial production will not exceed 120 pairs). Secondly , we live in the world where, in closest sporting equivalent to cross country skiing, there are people who are ready to pay 1.000 € for Mavic Comete Ultimate . Thirdly - and the most importantly - the new ultimate boots are produced by the same very people who were behind one of the most talked about - and the least publicized - projects, that of Salomon Carbon boots used by a chosen few athletes at the Olympics of 2014. ...like Charlotte Kalla, probably the biggest star of those Games, sporting them…

10Aug 2018 by DS News Team

Equipment Update: Who Is Using What. Poles Edition

Gear News, Newsfeed

We at the Daily Skier believe that the best skiers are not just medal-winning machines, but personalities - and influencers. To put it bluntly, knowing "who's shirt she/he wears" is important tidbit of knowledge that may or may not affect your choice when time comes to renew your equipment. Or it may not - but people still care to know - the way they care about football or basketball stars' preferences. ...This story is about what poles best international skiers are using. Naturally, vast majority of them are sponsored i.e receive the poles for free in exchange for visibility/promotion. Still, no skier would ever use poles if she/he find them wanting in any respect. So it's fair to say poles they use reflect their personal choices. https://www.instagram.com/p/BmCAgrChXps/?taken-by=daily_skier unusual to see…

07Aug 2018 by DS News Team

Part 2 Of Why Blink Skifestival Provides Glimpse Into Future Of Skiing. And Reasons Why It Might Not Happen

Newsfeed, Travel & Mass Sport

In the story published yesterday we have gone through the reasons why Blink Skifestival is an excellent event, worth visiting for fans and emulation for every event organizer. By the way, all important TV numbers are just in - and they are simply stunning - 52% of Norwegians chose to watch the Blink races on TV - up 5% from already great last year! So, everything is great at and for Blink? Well, every rainbow has its rain, as they say. Here's what we think works against it -Despite being held in the middle of the summer, Blink is skiing event at heart - and all of it star participants are "winter skiers". Rollerskiing is much more dangerous than snow skiing and many an athlete admitted privately to us how…

06Aug 2018 by DS News Team

Why Blink Skifestival Provides Glimpse Into Future Of Skiing. And Reasons Why It Might Not Happen

Newsfeed, Travel & Mass Sport

A short intro for those yet uninitiated: there are international skiing competitions i.e. World Championships ( hello, Seefeld'2019!) and World Cup stages. Those are held - you guessed it - in the winter, when the Northern hemisphere gets some snow ( more of which later). Which means that the skiing as sport is suffering from a major competitive disadvantage in ever toughening field of battle for media attention and sponsorship - it's seasonal. [caption id="attachment_8222" align="aligncenter" width="1600"] Same ski stars, same poles & boots - the only difference are rolellerski. IDT Solutions models are developed with Ingvild Oestberg who is actually seen in this photo - and are identical for all the participants [/caption] You might adore Klaebo, Nillson, Ustiugov, Diggins or Pellegrino - but you naturally start forgetting about…

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