Yeezys And Speedmaxes Or How To Make Skiing Cool

Yeezys And Speedmaxes Or How To Make Skiing Cool

Money & Finance, Newsfeed
A picture is worth a thousand words. Especially when you're talking a thousand dollar item. The gentleman on the left - let's call him Ola for the sake of argument - is sporting Yeezys. Our "Yeezyxperts" are telling us that the model is, most likely, Boost 350 V2 Core Black Red. Google be your friend if you want to know how much they retail for - and be prepared for your jaw to drop. However, price in itself is not the point. The point is that they make one look cool in the eyes of one's peers. Especially if one belongs to Gen Z. Huff and puff all you like if you disagree - but that's how the world works for the last circa 5000 years ( and possibly much…
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How Rossignol Skis Are Made At Racing Workshop

How Rossignol Skis Are Made At Racing Workshop

Gear News, Newsfeed
See those three smiling gentlemen in our top photo? Richard Gueraud-Pinet on the right is a Master skimaker at Rossignol experimental factory - sorry, racing workshop at Saint Jean de Moirans. Simon Caprini in the middle is the guy who makes sure that the right skis are chosen, tested and prepared for the race ( working with team waxers, of course). Finally, the job of the guy on the left is to win races on those skis - his name is Alexander Bolshunov and at 22 he's exceptionally good at that! Today Bolshunov is to produce his very own skis - that's the Rossignol's tradition reserved for the best of athletes competing on the skis from Isere. And we shall follow his progress  showing you how it's done - and…
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Holmenkollen Changes Back To Individual Start

Holmenkollen Changes Back To Individual Start

Newsfeed
Hello, yesterday! From 2021 Holmenkollen 30/50k race, the only long-distance competition on the World Cup roster, is going back to being an individual start race. It was that in the past but since 2009 it's a mass start, alternating between classic and freestyle. Let us guess: ski purists will love it, less discerning/younger crowd - not so much. TV bosses - even less so. Pictured: start of 30k C at Holmenkollen-2019
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Vidar Løfshus, ex Boss Of Team Norway, Got New Job – And It Might Surprise You

Vidar Løfshus, ex Boss Of Team Norway, Got New Job – And It Might Surprise You

Leaders, Newsfeed
Vidar Løfshus did not go to work for the Chinese as many predicted after he resigned his commission earlier this year - instead he went to insurance company. Løfshus was the boss of the Norwegian cross-country national team from 2011 to 2019, and during his reign the team won 12 Olympic and 23 World Championships gold medal, possibly the best period in the history of the Norwegian xcskiing ever. His new employer is Fremtind Forsikring, newly formed insurance company, owned by SpareBank 1 and DNB - both of which were/are major sponsors of Team Norway. A 49-year old Løfshus, who has business administration degree, will be responsible for culture and performance development atthe company.
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