03Jul 2017 by DS News Team
Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Money & Finance, Newsfeed
... A couple of weeks ago we talked about financial success of the Engadin ski marathon , opining that the Swiss marathon's money making capacity is second only to the Mother of all ski marathons, Vasaloppet. Sure enough, the organizers of the Swedish multi-event did the math for 2017 and have announced that the Vasaloppet-2017 generated a turnover of SEK 234.6 million. ( EUR 24 million/USD 28 million) for the three municipalities involved in hosting a 90km race - an increase of almost 10% since 2015 when the last study was conducted ( to be clear, the Swiss report an even higher turnover - but they look at the broader economic effect, countrywide - while Swedish data considers only an impact on local communities) Vasaloppet had long branched out into…
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28Jun 2017 by DS News Team
Johaug Turns Down Contract Worth Hundreds of Thousands

Johaug Turns Down Contract Worth Hundreds of Thousands

Leaders, Money & Finance, Newsfeed
Therese Johaug turned down a sponsorship deal purportedly worth hundreds of thousands of dollars. A catch? There is one: a company that wanted to tie itself to a Norwegian champ is an online gaming and sports betting shop. Norwegian newspaper VG reports that a representative of the company got in touch with Johaug's manager Jørn Ernst inquiring whether Bettson, Maltese subsidiary of the Swedish gaming giant with the same name, could retain Johaug's services until her fate for the next season becomes clear. TOP PHOTO courtesy of Therese Johaug Instagram account https://www.instagram.com/johaugtherese/ Johaug is currently barred from competing for doping and is awaiting decision in her case by the CAS, sports' arbitration court. A native of Os, who just turned 29, is absolute household name in Norway and neighboring Sweden…
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26Jun 2017 by DS News Team
Devices And Gadgets We’d Love To Have – But Can’t As Yet

Devices And Gadgets We’d Love To Have – But Can’t As Yet

Gear News, Money & Finance, Newsfeed
Cross country skiing is a technical sport where both the results and the fun of participating benefits hugely from advances of technology ( unless you're a die-hard retro race fan). Sadly, the size of the market for cross country skiing is a shadow of its fancy cousin, alpine skiing – and much smaller than, say, running or biking. Which means the innovations are headed first to them, where the fatter profits are to be made. Let's take a look at some of the latest – and dream that one day we, "the real skiers", could get similar. 1/Recon Snow2 Manufacturer says: A powerful omnifuncional computer in compact form and heads-up display, that attaches inside an alpine ski helmet and projects the data direct-to-eye, in real time. Without obstructing one's point…
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21Jun 2017 by DS News Team
Most Successful Skier Ever Turned 50!

Most Successful Skier Ever Turned 50!

Leaders, Money & Finance, Newsfeed
Bjørn Dæhlie turned 50 this week! Amazingly, this news had very little play in the English language media – which is totally wrong & we try to fill that gap. The Norwegian made history in three different ways First, as an outstanding sportsman. In fact, the most outstanding of all of them, winter sports practitioners, with 8 Olympic and 9 world championship gold medals ( including relays) in cross country skiing. https://www.youtube.com/watch?v=YlFY6YwQEW8 Secondly, as a supremely developed individual - Dæhlie once measured a VO2 max of 96 ml/kg/min (  millilitres of oxygen per kilogram ) - unsurpassed world record for a decade until a cyclist Oscar Svensden measured a mind-boggling VO2 max of 97.5 a few years ago. Thirdly, Bjørn Dæhlie is the richest cross country skier ever – and thus a shining example to…
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19Jun 2017 by DS News Team
Marathon Engadin, Money Making Machine

Marathon Engadin, Money Making Machine

Money & Finance, Newsfeed, Travel & Mass Sport
The Engadine ski marathon has confirmed yet again its stellar reputation in a very important category: how to stage a popular skiing event – and make a ton money on process. The Engadin 2017 have generated an income of CHF 6.2 million for the valley proper. Countrywide the effect of the Engadin mass race is felt even stronger: CHF 15 million was generated in business activities directly linked to the event on a turnover of CHF 33 million, according to the marathon organizers. To service 13000+ participants and many thousands of their friends & family who came to watch and cheer, an equivalent of 140 full time jobs was created. “The Engadin hospitality sector is particularly benefiting from the annual sporting event," Corina Rieser from Event Analytics.com is quoted by…
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