Yeezys And Speedmaxes Or How To Make Skiing Cool

A picture is worth a thousand words. Especially when you’re talking a thousand dollar item.

The gentleman on the left – let’s call him Ola for the sake of argument – is sporting Yeezys. Our “Yeezyxperts” are telling us that the model is, most likely, Boost 350 V2 Core Black Red. Google be your friend if you want to know how much they retail for – and be prepared for your jaw to drop.
However, price in itself is not the point. The point is that they make one look cool in the eyes of one’s peers. Especially if one belongs to Gen Z. Huff and puff all you like if you disagree – but that’s how the world works for the last circa 5000 years ( and possibly much longer)

..The gentleman on the right – who we would call “Johannes” for the purposes of this short story – is sporting a marvel of modern engineering, much more advanced piece of shoemaking than Yeezys, really – with a price tag to rival the “Adidas meets Rap” brand.

The only problem is, very few people actually know how cool these Speedmaxes are.

Hence the point we are trying to make by posting this photo: until skiing becomes cool in the eyes of broader masses, until Speedmaxes ( and similar top ski boots) seriously add in Wow-effect, the noble sport of skiing will remain a niche sport, practiced by a few.

If we want to have skiing or rollerskiing tracks everywhere, if we want to have smooth roads, train tracks and airfields built in vicinity of those tracks, if we want every local store to sell ski-related stuff to suit any taste & pocket – we gotta make the skiing fashionable.

And big thanks to the two brothers, pictured, for helping to make it so.

Dixi