27Aug 2020 by DS News Team
Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Money & Finance, Newsfeed
Toppidrettsveka's Aure Sprint last Friday was watched by some 451.000 viewers on NRK, national public television channel. That's an absolutely whopping figure for the country with 4.2 million of adult population in 2020, with television viewership on decline everywhere in the world. And the new record for Toppidrettsveka. "The sprint in Aure was the beginning of Toppidrettsveka back in 2005: 13 athletes and 10 volunteers with a total budget of some 9000 NOK or about 800 Euros", says Harald Fladseth, the event organizer. Factors that worked in favor of Aure: cancellation of the Olympics and coveted Friday prime-time slot in broadcast schedule ( but that was done on purpose by the organizers & NRK, clearly) The three-leg competition in and around Trondheim is, along with Blinkfestivalen, a premier event of…
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03Jul 2020 by DS News Team
Norwegian Skiing Stays Norwegian. At Least When It Comes To Broadcasting

Norwegian Skiing Stays Norwegian. At Least When It Comes To Broadcasting

Money & Finance, Newsfeed
I'd anybody is still watching he international xcskiing in, say, 2025 she/ he would have to flock between channels a lot to find them athletes in lycra onto he snow. Ans if she/ he is watching livestream on smartphone ( which we reckon would be close to 100% by then) that person would have to have quite a few proprietary apps installed. Especially if that fan of skiing lives in Norway Because the Norwegian Ski Association just sold domestic broadcasting rights to all FIS World Cup events staged in the country to the jointly bidding local duo of NRK and TV2. Last year Infront sold the same rights but for other , non-domestic FIS World Cup races to NENT Group. NRK and TV2 are free-to-air channels, NENT hasn't made it…
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02Jul 2020 by DS News Team
Bookies View On World Cup 2020/21

Bookies View On World Cup 2020/21

Leaders, Money & Finance, Newsfeed
No huge surprises there: Alex Bolshunov leads in every chart with Johannes Klaebo not far behind. The rest of the world's elite skiers seems to have odds ranging from fairly low to purely theoretical. Yet there are some differences: [caption id="attachment_16110" align="alignnone" width="1600"] British Unibet puts Pål Golberg 3d and gives pure distance runners Kruger and Roethe something of chance. Note Ustyugov's 7th place...[/caption] [caption id="attachment_16111" align="alignnone" width="1600"] Italian Sisal gives Niskanen a fighting chance but Ustyugov is nowhere to be found. Human error?[/caption] [caption id="attachment_16112" align="alignnone" width="1600"] Norwegian NordicBet, however, catapults Ustiugov to 3d place and seriously doubts SkiTour 2020 winner's Golberg chances[/caption] Unlike all of us, fans and observers, them bookies deal in mathematically proven odds. We hardly can fault their analysis. Can you?
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24Jun 2020 by DS News Team
Johaug As Role Model Outside Tracks Too

Johaug As Role Model Outside Tracks Too

Money & Finance, Newsfeed
Therese Johaug is reigning over her opponents not only on ski tracks - but in financial races too. The latest accounting report from Setra AS shows that the company earnings are up 17 per cent last year from NOK 6.22 million to NOK 7.26 million, pre-tax. ( 1mln NOK is roughly 93k euros) You, naturally, remember, that Setra AS is the firm through which the Olympic champion channels her earnings outside the ski tracks e.g. dividends, advertising and appearance fees etc. etc. - ski-related income such as the World Cup podium money are separate. [caption id="attachment_16039" align="alignnone" width="1920"] Two of the most successful skiers ever, both on and outside the tracks, have much business to discuss [/caption] To put it bluntly, the world's best skier of the last seasons effectively…
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05Jun 2020 by DS News Team
Rollerski Market Appears To Be Growing Like Flowers After Rain

Rollerski Market Appears To Be Growing Like Flowers After Rain

Gear News, Money & Finance, Newsfeed
We talked to many a rollerski maker in the last week or so - and they all sounded busy. It appears that the rollerski industry is living through boom period like never before. Sounds strange in these trying times? Not when you get to think about it. [caption id="attachment_15956" align="alignnone" width="1920"] " The consumer here in the USA has money. Our government has pumped a ton of money into the economy, and people aren't spending it at restaurants and bars, so they have money left to spend. ", says Clayton Keim, founder & CEO of RollerskiShop.com, maker of Pursuit rollerskis[/caption] Keim says sales figures this year so far exceed his projections - especially in top segment where he offers Pursuit skis. So much so, that at the times where many…
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