We talked to many a rollerski maker in the last week or so – and they all sounded busy.
It appears that the rollerski industry is living through boom period like never before.
Sounds strange in these trying times? Not when you get to think about it.
Keim says sales figures this year so far exceed his projections – especially in top segment where he offers Pursuit skis. So much so, that at the times where many companies curtail their athlete cooperation programs, he is actually looking for the right team to sponsor!
OK, it has to be said that not every country has a luxury of activating that money-printing press that sent a check to every American, were they in dire straits or not, but the other part of the argument is totally applicable elsewhere. No restaurants/cinema/concerts/ team sports meant that people went to search for alternative pleasures.
That clearly, included that guilty pleasure of XXI century: online shopping
But it would be unfair to attribute the growth only to extra coin clinking in people’s pockets after bar expenses were nixed.
Neither did the pandemics stop newcomers from entering the market. Spine had grown to be the world’s largest ski boots producers – but hitherto they never strayed in the rollerski market.
In conclusion: rollerski market might be a niche one compared even to that of traditional snow skis – but it’s growing by leaps & bounds this year. More equipment choice than ever, new technologies – and your friendly local council that just built a perfect bike/rollerskate path that rollerskiers love to use too. What’s lacking is a proper media attention, ” the buzz” – but that’s what we are here for, so save & share!
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