Pyeongchang Ticket Sales Are Sluggish So Far. Will the Rising Star of Kim Magnus Help?

Pyeongchang Ticket Sales Are Sluggish So Far. Will the Rising Star of Kim Magnus Help?

Leaders, Money & Finance, Newsfeed
Less than 10% of the tickets available for the cross country skiing events at the 2018 Pyeongchang Games are sold so far, the AFP news agency reports, quoting the  Pyeongchang Organising Committee for the Olympic Games (POCOG) In the first round that opened on February 9th, exactly one year to go to the Games' opening, the tickets were sold only to the South Koreans, who were, clearly, much more interested in the sports where their country traditionally excels, such as speed skating and figure skating. The fact that the South Korea has one of the hottest up-and-coming stars of the cross-country skiing, an 18-year old Kim Magnus it its line-up, did not seem to affect the South Korean winter sport fans much so far. https://www.instagram.com/p/BQvDmQFB4lC Alpensia Cross-Country Centre has a capacity for 7500…
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Salomon and Atomic Sales Grow Massively in Q1

Salomon and Atomic Sales Grow Massively in Q1

Gear News, Money & Finance, Newsfeed
Amer Sports , the owner of Salomon and Atomic, have released its Q1 2017 financial report. The Winter Sports Equipment department, as Amer Sports calls its ski/poles/boots producing brands, has reported a massive year-on-year growth – the sales went up stunning 18 percent to €52.1 million – even if other company departments' sales were flat or depressed. Says Heikki Takala, president and CEO, Amer Sports "...We made strong progress in Winter Sports Equipment, and started to rebound in Fitness...” The Finnish sports equipment and apparel maker stresses that the growth to “was aided by good snow conditions in many key markets” Sure, the last winter in Europe was much snowier than the previous ones, but making good skis – and having elite racers win on them - couldn't possibly hurt…
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Engadin Ski Marathon Plans Expansion

Engadin Ski Marathon Plans Expansion

Money & Finance, Newsfeed, Travel & Mass Sport
In a proof that there's never enough of a good thing, the organizers of , arguably, the world's glitziest ski marathon are thinking further expansion. With some 13000 participants each year, the Engadin Ski Marathon is already a poster child of how to make cross country skiing attractive for the masses – and profitable for the hosting region. Now the organizers of the Swiss event want to build it up even stronger, turning a series of one-off events into the full “Engadin marathon week” The Frauenlauf (“Women's Race) has already been in existence for quite some time – and this year some 500 people took part in the inaugural Night Race. Party after the Engadin marathon finish Clearly, the Engadin bosses take an inspiration from the ever-growing success of the…
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Ride Like a Skiing Star

Ride Like a Skiing Star

Leaders, Money & Finance, Newsfeed
The skiers drive a lot - and we mean a lot. Between competitions and training venues, an average elite skier clocks tens of thousands of kilometers per season. For many, their cars become like a second home – or, more likely, the first one, as the skiers are more likely to seat in a car, than at the home couches. The ideal skier's car needs to be a) spacious – because, you know, all that gear b) snow-already – which in practice means a four-wheel drive c) fuel sipping – because who wants to pay $$$$$ for gasoline? We looked at some of the ride choices the world leading skiers made. https://www.instagram.com/p/BTPHRzNlDrt Here's Heidi Weng posing by her customized Volvo XC90 D5 R-Design, given to the skier by the Bilia…
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Two Silvers, Bronze – But No Coin For Kalla

Two Silvers, Bronze – But No Coin For Kalla

Leaders, Money & Finance, Newsfeed
Charlotte Kalla might be the biggest Swedish star of the recent World Championship in Lahti, but she ain't getting a financial reward for her performance from the country's skiing federation. Despite winning two individual medals and a silver as a part of the women's relay race, Kalla did not fulfill conditions for getting the bonus and is set to lose some 100.000 SEK ( about 10000 Euros/US dollars) she would otherwise be entitled to. Swedish team manager Johan Sares explains why: “The bonuses are part of åkaravtalet and go to the skiers participating in our training groups. Charlotte knows it full well” The åkaravtalet mentioned is a form of a contract that stipulates skiers' participation not only in training but in various “extracurricular activities” in the interests of team sponsors.…
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