Daily Skier  At Oberstdorf 2021: Russia In Camouflage

Daily Skier At Oberstdorf 2021: Russia In Camouflage

Newsfeed, Trivia
Not sure anyone would even understand what's going on were she/ he to be shown the photo we put in the headline a mere year ago. Let us help you to decipher: [caption id="attachment_17939" align="alignnone" width="1527"] Two Russian skiers, wearing FFP2 masks, that are compulsory in Bavaria, pass by the camouflaged Russian wax truck at the Oberstdorf World Championships [/caption] FFP2 masks are compulsory for everyone and everywhere at the championships - with a notable exception of actual athletes on the tracks, both training and competing. Camouflage on the Russian trucks and vans is a different story: according to the recent decision by the Court of Arbitration in Sports (CAS), Russian athletes could take part in the world championships but the country's flag, the coat-of-arms, the anthem and even the…
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Daily Skier At Oberstdorf  2021: Norway & Fancy Tech

Daily Skier At Oberstdorf 2021: Norway & Fancy Tech

Newsfeed, Training & Outfitting
What Pål Golberg is wearing is a Catapult vest. For the last few years it became an absolute must-have for elite football squads as well as other team sports. As the manufacturer says "..the smart compression crop top features a small tracking pod that packs in GPS, accelerometer and magnetometer. It will record data on distance covered, sprint acceleration, sprints completed and sprint distance. It'll even generate heat maps..." The vest itself is not terribly expensive, under 300 euros - what does cost quite a buck is a development of the sport-specific software. What use does the football-related one has? No, you'd want to have one tailored to the needs of cross-country skiing and, more specifically, Pål Golberg's needs. In Gary Lineker's immortal quote "Football is a simple game. Twenty-two…
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Hot Kinda Skiing In Oberstdorf

Hot Kinda Skiing In Oberstdorf

Newsfeed, Trivia
It's +13 Celsius in Oberstdorf. Some even say + 15, but who counts when it's that balmy,right? Oh, and you've got race starts close to midday. And roughly half the distance exposed to sunshine and half in a shade. So it's going to be a lot of fun for ski waxing specialists, little doubt there. Meanwhile, the main actors of the upcoming Oberstdorf 2021 look kinda chill. Some have already started to strip down... [caption id="attachment_17903" align="alignnone" width="1778"] There's unwritten rule that French (male) skiers start stripping down first: cue Richard Jouve and Renaud Jay...[/caption] [caption id="attachment_17902" align="alignnone" width="1920"] Maicol Rastelli of Italy is not far behind...[/caption] [caption id="attachment_17901" align="alignnone" width="1494"] Ditto for Denis Spitsov of Russia. Note that Sergey Ardashev who just came from frosty Vuokatti prefers to keep…
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Bold Move: Russia Brings Ambitious & Successful Juniors To Oberstdorf-21

Bold Move: Russia Brings Ambitious & Successful Juniors To Oberstdorf-21

Newsfeed
Veronika Stepanova, 20 and Evgeniya Krupitskaya, 18 are last - second inclusions into the Russian line-up for the FIS World Championships in Oberstdorf. Stepanova was on " international radar " ever since she battled Helene Fossesholm in 4 × 3.3k relay at the World Juniors in Lahti in 2019, both barely 18 then. At the recent JWSC 21 in Vuokatti the native of faraway Kamchatka came 4th in Sprint, decisively won 5k F and battled Moa Hansson of Sweden for the victory till the last meters of the relay. Krupitskaya was the member of the same relay squad, won silver in 5k F and came 4th in 15k mass- start. Yelena Vyalbe, a maverick boss of the Russian skiing, is known to openly criticise what she sees as sub-effort by…
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Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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