Madshus And GoreWear Announce Cooperation. Why Is It Important For You, Me & Everyone Else
[caption id="attachment_10147" align="aligncenter" width="1920"] XCSkiing. It makes one happy [/caption]...It's the fact of life that there is far less money in cross country skiing than in, say, trail running or mountain biking. Sheer strength is in numbers of active participants/fans. The numbers that translate into money for cutting-edge technological research. And money needed for that modern-day marketing without which nothing quite works. Cross country skiing as a sport has two distinct paths: adopt to the modern world – or slowly fade away and die out. The most logical path out of the dark hole is a synergy. As in “ joining forces in research, marketing, promotion etc." Here's what we believe is the first true step in that direction – and a big one too. Welcome to the unveiling-of-cooperation event…