Meet New Boss Same As Old Boss. 4KAAD Rollerskis Look Exactly Like OneWay Rollerskis Of Past

Meet New Boss Same As Old Boss. 4KAAD Rollerskis Look Exactly Like OneWay Rollerskis Of Past

Gear News, Newsfeed
Andreas Bennert keeps on painstakingly rebuilding his former empire under a new name. He is the man who launched and made omnipresent the One Way brand. Last year, however, outstretched One Way had to file for bankruptcy , with assets eventually bought by Fischer Nordic that continues to produce famed SLG 10 poles among the others. Andreas, however, launched a new business - 4KAAD, you could read our conversation with him here and here Now 4KAAD goes back to the market with rollerskis that look...exactly like old OW rollerskis. Which is not a bad thing for those who are used to the Finnish brand's combo of sturdiness and relatively low prices. Apart from re-labeled old OW rollerskis, the company intends to launch all-new composite frame models later in the year.…
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Rollerski Update – News From Top Producers In Our Short Review

Rollerski Update – News From Top Producers In Our Short Review

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Well, you know what the beginning of April means, right? It's time to visit your shed/balcony/mom's attic – and pull those trusted rollerskis out of their storage bags. If you invested wisely, they might be perfectly ready to roll. Even more, you might even have an emotional attachment of sorts to the particular pair. For everyone else is this short market review. Because while you were happily ( snow-)skiing through the winter, certain good folks who make your summer planks were working hard to come up with new models, services, options – anything to make you rollerskiing life better & brighter. In that vein, let's look at what's new and what's hot: Finnish stalwart Marwe's production philosophy is " if ain't broken – don't fix it". No new models off…
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What Skis Did They Really Use In Seefeld

What Skis Did They Really Use In Seefeld

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By now everybody sure knows that the skis they run & won ( or not) on are not the same they are standing at the podium with. Hence the name: "podium skis". [caption id="attachment_10474" align="aligncenter" width="1920"] Podium skis - nice & clean & shiny[/caption] The latter ones are always the latest models - the former ones could literally be anything. We haven't seen anybody winning on 10 year old skis but sure saw some Top-30 athletes using those in their races to varied effect. Anyways, we thought it would be fun to take a look at what did they REALLY use in Seefeld - in this case primarily in sprint [caption id="attachment_10463" align="aligncenter" width="1920"] Fischer once again won the manufacturers's competition - thanks to such mavericks as Johannes Klaebo, pictured…
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ISPO-2019. New Gear Highlights. Part 2

ISPO-2019. New Gear Highlights. Part 2

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ISPO is considered in the winter sports industry to be a prime spot to exhibit new gear. With a glaring exception of Amer Sports ( Salomon and Atomic), all major manufacturers are there - and tend to time the official unveiling of their newest & best wares to the show in Munich. We covered some of them in the first report from ISPO Let's look at what else is there. Madshus brought their latest Redline 2.0 skis - as seen being by Madshus athletes in skiing and biathlon from the beginning of the season, but, technically, going on sale only now. Per Wiik, Madshus Global marketing director, says that the key advantage of newest Redlines is a much broader spectrum of snow/weather conditions than with the previous edition NB Skate…
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Fischer Answers Questions About Speedmax 3D With Gliding Walls

Fischer Answers Questions About Speedmax 3D With Gliding Walls

Gear News, Newsfeed
First rule of Marketing 101, Edition 2019 : if you want people to notice – you gotta make it controversial to get a conversation going. Conversely, Fischer Nordic is one company in cross country skiing business that does not seem to subscribe to that philosophy. As an undisputed segment market leader they feel , perhaps, that there is enough buzz around their brand as is. Yet it's Fischer's just-revealed Speedmax 3D technology that generates a lion share of discussions among skiing enthusiasts, fans and athletes themselves in the recent weeks. What do waxing sidewalls of racing skis give? Little wonder that Dailyskier.com first pit-stop at ISPO this year was the Fischer stand – and a conversation on a subject with Tanja Winterhalder. [caption id="attachment_10176" align="aligncenter" width="1711"] Tanja Winterhalder: "Yes, I…
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