Partner Decides To Abandon Northug, Others Standing By Him, Yet Most Are Still Deliberating
The fallout from Petter Norhtug's "cocaine affair " has began. Sponsors, partners and employers had to start their weekend with a serious head-scratching:do we keep association with the most popular skier ever-ever - or do we sever it? There's more than a business future of multimillionaire Petter Northug at stake, however: There are two distinctly different Northugs: the person and the brand that was launched last year and majority-owned by Petter The person works as a commentator at the national TV2 channel, appears as a motivational speaker ( in a broad sense of the word), writes books and promotes causes &companies as an ambassador. The brand sells upper-shelf sports glasses and was about to launch an apparel collection. It also sponsors a number of athletes and sport teams including but…