Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts
It's not like top Norwegian skiers are not under enough pressure lately as-is, what with Johaug banned from the Olympics and those never ending rumours about using anti-asthma medications without compeling medical reasons. Now the skiing stars face an attack from the Norwegian authorities - from the Forbrukerombudet or the Consumer Ombudsman agency - to be precise. The issue at stake is one of the hottest, most debated ones the world over – when/how should celebrities and influencers reveal that those products and services they visibly enjoy on their social media accounts are often not so much their personal choice – but that they were paid for by providers of thereof ? The US Federal Trade Commission even runs a dedicated Q&A regarding paid promotion on its pages – although…