The Daily Skier

16Feb 2021 by DS News Team

Young Blood’ Marketing Power Heavily Underestimated

Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…

12Feb 2021 by DS News Team

Couples Of Vuokatti

Newsfeed, Trivia

All you need is love. And a place to ski. In Vuokatti at the FIS World Championships many women and men enjoy both. Just how it meant to be when you are young , at heart that is. We hereby present you the most important yet easiest to write story ever: couples of Vuokatti:[caption id="attachment_17841" align="alignnone" width="1547"] Lena Keck and Friedrich Moch. The two have been dating for a year [/caption] [caption id="attachment_17842" align="alignnone" width="1821"] Anna Grukhvina and Alexander Terentiev. The two have been seen together for years now at the various xcski competitions [/caption]

10Feb 2021 by DS News Team

What Gear Finnish Teenage Sensation Niilo Moilanen Is Using

Newsfeed, Training & Outfitting

On the opening day of the FIS Junior World Championships Niilo Moilanen,19, didn't win - he pretty much destroyed the competition by winning each of his runs with a huge gap. While the Finnish coaches now must be agonizing over bringing or not a teenage sensation onto already strong sprint team for Oberstdorf, we take a quick look at what stood apart - Niilo's gear. Stood apart because with this level of talent top gear makers must be craving Niilo's attention - yet he is using relatively modest brands to such a great effect. Does it mean anything? Not itself - just quite remarkable. We are hear to entertain you, after all [caption id="attachment_17827" align="alignnone" width="1601"] Peltonen Supra [/caption][caption id="attachment_17828" align="alignnone" width="1920"] 4KAAD Black Code X Generation Blue [/caption] [caption…

08Feb 2021 by DS News Team

Junior World Ski Championships – Why Is It Needed This Year?

Leaders, Newsfeed

Why is the FIS Junior/ U23 World Championships even needed in these times of Covid, when travel restrictions are abound while spectators are not present and the general mood, at least in Europe, is rather "locked-down" to sour ? We asked top coaches who brought their teams to Vuokatti: [caption id="attachment_17814" align="alignnone" width="1920"] Justyna Kowalczyk-Tekieli, Poland:- We feel confident with all those disease-spread preventing measures taken by the organizers,feel safe. On the other hand, the guys & the girls were working hard all year to compete at the JWSC. We can't just stop living - the competitions should go on[/caption]. [caption id="attachment_17812" align="alignnone" width="1002"] Monika Korra, Norway- It’s important for our sport - the future of skiing. JWSC is the goal for hundreds of junior skiers around the world, it…

06Feb 2021 by DS News Team

Beginning Of February, Bolshunov Wins World Cup 2020/21

Newsfeed

There is no mistake in title: a 24 year old Russian retains his World Cup winner title season. After his double victories in Falun, Bolshunov currently has 1613 points. The only skier who could have - very theoretically - overtaken him is fellow Russian Ivan Yakimushkin, but on Friday it was announced that Yakimushkin is skipping Ulricehamn stage to better prepare for the World Championships in Oberstdorf. Clearly, the decision of the Norwegian ski federation to abstain from many World Cup stages played the role. Having said that, Bolshunov looks almost unstoppable this season in any distance race and more than confident in sprints. Congratulations, Alexander - great skiing, weird season or not!

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