Introducing My Sponsor: Katharina Hennig And Nudossi

Introducing My Sponsor: Katharina Hennig And Nudossi

Leaders, Newsfeed
Word of introduction: Top flight skiers all got sponsors - and their logos grace their racing suits and warm-up clothing. The most prestigious place is, arguably, the one on headgear - at the risk of stating the obvious, that what's gets to be seen the most on TV. The Scandinavians and the Russians firmly reserve that place for the team's overall top sponsor, so all the skiers wear identical hats and headbands. The " Continentals" and the North Americans have different traditions - that's the place reserved for an athlete's individual sponsor. Allow us to be blunt: in these trying times for many a business, we want that relationship between skiers and their sponsors to endure. One way for us to assist would be by providing our platform for athletes to…
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Top Swedish Skiers Hold Impromptu Races

Top Swedish Skiers Hold Impromptu Races

Newsfeed
Ebba Andersson, Linn Svahn plus friends & associates, 56 people in all, held in impromptu race on Östersund on Friday, the local Östersunds Posten reports. And there was nothing illegal with that. It's difficult for the most Europeans and a large portion of the North Americans to imagine , but Sweden is not on a lockdown, not yet at least: restaurants are open and so are ski resorts ,for instance. Only very large gatherings are banned, and, since March 12 , that includes organized ski races. Nobody said a word about " non-organized" ones, however. Ebba Andersson won that one - as you probably figured out.
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Crisis Starts Hitting Elite Skiing?

Crisis Starts Hitting Elite Skiing?

Newsfeed
Sorry to be a harbinger of bad news, but the next international season in cross country skiing is going to suck for many a team. Good news: the season shall happen. Those resourceful Chinese have shown how to beat the nasty virus - and how long it takes. By the next November the world should be largely COVID-19 free or, at least,with a disease under control. The problem is, while it's still out, raging , the world top economies are suffering, badly. To put it bluntly, in the next few months both governments and private sponsors would have more pressing needs than sponsoring cross country skiing extravaganzas in the Alps. Proper pro-teams need millions of euros per season to function and to win medals. The first sign that happy-go-lucky days…
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Podium Skis – Why?

Podium Skis – Why?

Newsfeed
On the photo above you see what happens when a sponsor's rep got stuck on his/ her way. Emma Ribom, fresh from grabbing a U23 world championships' gold medal, is posing to photographers ...with actual skis on which she won minutes ago! Stands out quite a bit - especially as Johanna Hagstroem and Julia Kern hold de rigueur " podium skis" from their respective sponsors. We get the idea behind podium skis in principle: a sponsored athlete is a walking (skiing) advertisement but the only time photographers and television cameras are guaranteed to capture one' gear is a victory ceremony, both formal and informal kind. And no part of the FIS long rulebook says it should be the actual pair. Athletes themselves might prefer to hold clean podium skis instead…
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Best Thing You Could Do: Work Out!

Best Thing You Could Do: Work Out!

Newsfeed
One word (or is it two?): Work Out! Use the current situation, don't sit on your butt, stuck at home! Help yourself, help the whole skiing world! Let's start with obvious: skiing/ rollerskiing are non-contact sports, your chances of either contracting or spreading germs to a passerby on the tracks are virtual zero. Far less known is that one old adage was debunked recently - up to a point. It had always been assumed that strenuous exercise lowers one's body defences. Not so, say researchers at the University of Bath: they believe that endurance exercise actually does the opposite, it boosts your immunity, provided that exercise last around two hours! https://www.menshealth.com/uk/fitness/a25830518/fight-flu-cold-with-exercise/ Some regions or even whole countries felt they have to introduce a virtual curfew on its citizens. We won't…
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