One Way

23Jan 2021 by DS News Team

One Day, One Way & Emil Iversen

[caption id="attachment_17656" align="alignnone" width="1646"] Everyone knows who Emil Iversen is. He doesn't really need personal race bib - his 100k+ followers on Instagram well aware of how he looks. So when Emil switched to One Way poles, the company got an exposure every company wants. Guess, that was the point ...[/caption] [caption id="attachment_17652" align="alignnone" width="1920"] 10 minutes before the start of Skiathlon in Lahti. Emil goes for a quick course recce or whatever you wanna call it...[/caption] [caption id="attachment_17653" align="alignnone" width="1578"] ...but hey, what are those bright red or orangy sticks he's using? Got to be the newest One Way poles hitherto unseen on the World Cup but now, clearly, ready to help Emil to kick some ass!...[/caption] [caption id="attachment_17654" align="alignnone" width="1516"] ...Skiathlon kicks off but Emil runs with ole…

24Feb 2020 by DS News Team

Gear Update: What New We Spotted At Ski Tour 2020

Gear News, Newsfeed

There wasn't a huge amount of premiers at Ski Tour 2020 when it comes to gear, yet some notable debuts were spotted: [caption id="attachment_14890" align="alignnone" width="1920"] Anamarija Lampic " podium walks" the newest One Way Diamond SLG20 poles [/caption] [caption id="attachment_14887" align="alignnone" width="1920"] At 50g/m SLG20 are incredibly light. One Way is only supplying its sponsored athletes with the new poles. Start of sales: fall 2020[/caption] [caption id="attachment_14885" align="alignnone" width="1920"] Swix is lagging a tad behind its Fischer-owned rival: Triac Aero 4.0s only appeared as non-foiled " Release Candidate" version...[/caption] [caption id="attachment_14886" align="alignnone" width="1920"] ..what's important is who had them: Alex Bolshunov is not exactly known for heaping praises on gear yet he says that Aero 4.0s feel really good. [/caption] [caption id="attachment_14884" align="alignnone" width="1920"] Rossignol S series hitherto camouflaged…

08Sep 2019 by DS News Team

Meet New OW Boss, Not Same As Old Boss

Gear News, Newsfeed

Some 14 months after purchasing One Way back in May 2018, Fischer Sports have appointed a new manager for the brand. Severin Lehner is a long-time Fischer Sports employee but his background appears to be fully in Alpine rather than cross country skiing. Whether it indicates any change of strategy or will OW continue to be producing stuff primarily for "skinny skiing" shall be seen. What's clear, however, is that Fischer Sports, the world's biggest xcski equipment producer and one of the biggest overall in winter sports, has decided to keep One Way separate rather than amalgamating it into its own brand. Many a star who used to run with SLG 10 poles have continued to do so after the ownership change last year - although there were some who…

07May 2019 by DS News Team

Meet New Boss Same As Old Boss. 4KAAD Rollerskis Look Exactly Like OneWay Rollerskis Of Past

Gear News, Newsfeed

Andreas Bennert keeps on painstakingly rebuilding his former empire under a new name. He is the man who launched and made omnipresent the One Way brand. Last year, however, outstretched One Way had to file for bankruptcy , with assets eventually bought by Fischer Nordic that continues to produce famed SLG 10 poles among the others. Andreas, however, launched a new business - 4KAAD, you could read our conversation with him here and here Now 4KAAD goes back to the market with rollerskis that look...exactly like old OW rollerskis. Which is not a bad thing for those who are used to the Finnish brand's combo of sturdiness and relatively low prices. Apart from re-labeled old OW rollerskis, the company intends to launch all-new composite frame models later in the year.…

11Dec 2018 by DS News Team

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed

This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…

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