25Jul 2019 by DS News Team
Belorukova On Altercation With Karlsson: I Do Not Regret What I Did – One Can Not Behave Way She Did In Race

Belorukova On Altercation With Karlsson: I Do Not Regret What I Did – One Can Not Behave Way She Did In Race

Leaders, Newsfeed
This is the second part of the interview with the Olympics & Worlds medalist Yulia Belorukova. Part 1 is here [caption id="attachment_12373" align="alignnone" width="1920"] On "kerfuffle"with Frida Karlsson in Canada:It's " Forget and move on" kinda thing now. But I tell you this: I do not regret what I did and would probably do it again in the same situation. One can not behave the way she did in that race.[/caption] [caption id="attachment_12376" align="alignnone" width="1018"] On Sponsors: I am not prepared to help advertize just about anything – I really need to believe in what I'm promoting. I really enjoyed my relationship with Toyota Russia – they are cool people and I've been using a cool car , Toyota C-HR - why, I even learned how to drive to make…
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17Jul 2019 by DS News Team
Markus Cramer Explains What Russian Skiers Got To Know By Working With Him – And What He Learned From Them

Markus Cramer Explains What Russian Skiers Got To Know By Working With Him – And What He Learned From Them

Leaders, Newsfeed
This is Part II of Conversations with Markus Cramer where a German specialist with no previous experience of working with the Russians until a few years ago explains how is it to manage what is now 12 of them , help them to win - and simply have a good time together. In his own words: [caption id="attachment_12081" align="alignnone" width="1920"] Training large groups is much harder than training a few top skiers - especially when you believe in individual approach. But with the right atmosphere in the team, it's doable [/caption] [caption id="attachment_12085" align="alignnone" width="1920"] Establishing and maintaining good atmosphere in a team is extremely important. They spend 300 days a year training and competing. Occasional frustrations are natural - but you could and should offset that by introducing an…
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12Jul 2019 by DS News Team
Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida Karlsson

Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida Karlsson

Money & Finance, Newsfeed
If you manufacture anything with even remote appeal to broader public AND had a way of foretelling the future, chances are you would apply last year to become Friday Karlsson's sponsor. Or, if you are representative of a burgeoning profession of intermediary between sport stars and sponsors, you'd do anything to become her business development & marketing agent. It's too late now though: in interview with SVT Sport her mother ( and former world class skier), Mia Karlsson says that only during the World Championship some 20 to 25 agents contacted the family and offered to represent Frida Think about it and tell your friends: 25 already highly paid professional reps, all queuing for the honor to represent hitherto unknown Nordic skier. Honor - and a lot of money. The…
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11Jul 2019 by DS News Team
Apparel Brands By Skiers. Russian Trio Leads

Apparel Brands By Skiers. Russian Trio Leads

Gear News, Newsfeed
No less than three top Russian skiers produce and sell their personal apparel lines. While the sales figures are not quite those of Daehlie or Johaug brands, strong race performances and active social media use help the business to grow for all three makes. More are more ski clubs in Russia feature racing suits and training textiles developed by the trio. Sales pitch can't be be argued with: all three emphasize that through years of hard training and competing they've learned how apparel should be made to fit the needs of skier. All three generally sell in Russia but if you are so inclined, you also could order a piece of clothing bearing your favorite Russian "lyzhnik" name, special delivery. [caption id="attachment_12200" align="alignnone" width="1522"] VMax is well known acronym for…
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10Jul 2019 by DS News Team
Klaebo Finally Signed!

Klaebo Finally Signed!

Money & Finance, Newsfeed
The exclamation mark used in a title is justified - it might become a landmark event in the history of skiing and here's why: Skiforbundet, the Norwegian Cross-country Skiing Federation and its biggest star, Johannes Høsflot Klæbo have finally signed the agreement for the season 2019/2020 thus officiating the triple Olympic champion participation in the national team. The news came exactly a month after the deadline to sign, June 10th, had expired - underscoring the difficulties in negotiations. "... it has been necessary to spend good time in the areas where we have different views," says the boss of Norwegian cross-country skiing Espen Bjervig. Different views mentioned indeed reflect new times and new conditions we all live in. At the heart of the debate is what and how any skier…
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