Toppidrettsveka Sets New Record In TV Viewership, We Effort To Figure Out Why
Toppidrettsveka rollerski festival in Aure/Trondheim last week was a success. Like all the previous Toppidrettsvekas that were held since 2006. Like pretty much anything that has to do with the great sport of cross country skiing in Norway. In a sign that things are going better and better, a combined domestic television audience has reached 1.5 million viewers - or 500,000 more compared with last year. That's in a country with a total population of 5.2 million. Nations fathers and concerned politicians the world over – take a notice! There must be a tight link between popularity of skiing and the fact that the Scandinavian country currently tops the rankings as the world's happiest nation. One thing, however makes this conversation slightly less straighforward and calls for a bit of…