Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Leaders, Newsfeed
It's not like top Norwegian skiers are not under enough pressure lately as-is, what with Johaug banned from the Olympics and those never ending rumours about using anti-asthma medications without compeling medical reasons. Now the skiing stars face an attack from the Norwegian authorities - from the Forbrukerombudet or the Consumer Ombudsman agency - to be precise. The issue at stake is one of the hottest, most debated ones the world over – when/how should celebrities and influencers reveal that those products and services they visibly enjoy on their social media accounts are often not so much their personal choice – but that they were paid for by providers of thereof ? The US Federal Trade Commission even runs a dedicated Q&A regarding paid promotion on its pages – although…
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Annika Sjöström: I really love my life with all things that are in it and all what I do

Annika Sjöström: I really love my life with all things that are in it and all what I do

Leaders, Newsfeed
Let's start with the basics: this website was conceived and created to convey two fundamental messages: cross country skiing is good for your body i.e. makes you stronger & healthier. cross country skiing is good for your soul i.e makes you happier and more content with life. This is a theory – but, like every theory, it needs a proof. More of real-life proof and stronger the examples – more reason for you to believe that all that hard training you do is a for a reason – and to spread the word to uninitiated. Here's a story of a young woman who could teach us all a great deal about achieving that perfect but elusive work-life-doing sport balance. Annika Sjöström is 29, she lives, works and trains ( mostly)…
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Sleptsova Retires In Style: Wins All Three Races, Announces Pregnancy At Finish Line, Crowd Goes Wild

Sleptsova Retires In Style: Wins All Three Races, Announces Pregnancy At Finish Line, Crowd Goes Wild

Newsfeed
The story goes as follows: 2008, Ostersund, Sweden, biathlon World Cup stage. - “Describe yourself in one word” a Norwegian television reporter asks a bi-athlete he interviews - “Sexy” replies a 22-year old Russian without a moment's hesitation Later same season Svetlana Sleptsova goes to prove that she could put money where her mouth is by appearing in front of the roaring crowds in Rhupolding wearing the racing suit that said just that: It was not only about catching media attention outside of the trail – the young Russian was ruling the World Cup circuit in those years together with Magdalena Neuner of Germany. Those two had a lot in common: both newcomers, both lightly built, with unstable shooting that was more often than not compensated by speed on the skiing…
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Mayweather VS McGregor And How Is It Relevant To Skiing

Mayweather VS McGregor And How Is It Relevant To Skiing

Newsfeed, Trivia
We live in the world where ( some) boxers become multimillionaires after just one bout, footballers change clubs for amount of money with too many zeros to fit on one page and Uncle Ruppert round the block drives an Italian supersport that he never ever let go over 50. As one well known character from a TV commercial put it once, "Opulence, I has it" https://www.youtube.com/watch?v=_5VvTj8Y9MY If you think that the cross country skiing should be immune and isolated from these signs of times we live in – please, save you time, read no further. For those, however, who want to "look like a million dollars" – or, more likely, to share the story of "opulence" with skiing club buddies - here are some ultra-rare ski items that few ever…
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Is World’s Best Ski Marathoner Preparing Comeback?

Is World’s Best Ski Marathoner Preparing Comeback?

Leaders, Newsfeed
The anticipation of the CAS verdict on Therese Johaug case have eclipsed another event of note in Norwegian skiing: Petter Eliassen is back! Well, kind of. For those of our readers, who are not following the ski marathons as closely as they deserve to be followed, a quick reminder: Eliassen is, arguably, the strongest long distance skier of the last five seasons. Won Vasaloppet, Jizerska and overall Visma Ski Classic titles. Many a skier the world over are still rewatching his Birkebeinerrennet 2015 duel with Martin Jonsrud Sundby, that the former won. https://www.youtube.com/watch?v=mIdcf3a9qeo Eliassen was particularly popular for his distinct racing style: not a strong finisher, he's known to kick the tempo into the high gear mid-distance and run to victory. Lots of times it worked – other times strong…
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