13Jan 2020 by DS News Team
Most Important Part Of Skiing Event Is VIP Lounge. And Who’s Attending

Most Important Part Of Skiing Event Is VIP Lounge. And Who’s Attending

Newsfeed
Nadine Faehndrich efforts an incredible last-gasp lunge trying to beat Linn Svahn at the finish line. Right in front of the VIP lounge - see all those folks obseving from their vantage position? Creme de la creme of the Saxonian society was there, partying and watching skiing. Nadine and Linn are fantastic athletes but , in all due respect, hardly household names in Eastern Germany. These people came for an original form of Sunday brunch featuring elements of skiing. But it's their money (or their company's money) that paid for the show. Yes, it's oversimplification - human beings are somewhat complicated species , there are other elements at play. But the world is unmistakably moving in that direction - VIP lounges at football stadiums bring in more money, directly or…
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13Jan 2020 by DS News Team
Skiing Suffering From Acute Case Of Wrong Marketing?

Skiing Suffering From Acute Case Of Wrong Marketing?

Leaders, Newsfeed
What do most people associate the skiing with? Majority would conjure up images of snowy forests and all that stuff we're about to lose to global warming, man-made or otherwise. OK, not to lose - but it shrank already and looks like it would keep on shrinking. What do you see on the picture here? We'll tell you what, bluntly: a bunch of very muscular men at the prime of their lives, all ready, willing and able not only to run to the max but to push and shove if necessary. On eco-farmed snow. With hundreds of people on the stands drinking their beer watching the ski show with AC/DC tune blasting to the max. It's a show, ok? Nobody goes to an NFL match expecting to watch flag football.…
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09Jan 2020 by DS News Team
Welcome To Dresden Weltcup. It’s Not Your Grandpa Skiing, It’s Different!

Welcome To Dresden Weltcup. It’s Not Your Grandpa Skiing, It’s Different!

Leaders, Newsfeed
If you are a traditional fan of skiing, who's imagination keeps on conjuring up all those images of snowy forests through which skiers glide, with vapor coming out of their mouths as they brave frosty remote-land - you won't like the Dresden World Cup. In fact, you probably would not be reading this as you have made up your mind already. Dresden Weltcup is for an entirely different type of ski fan. Do we dare to call it "generationally different"? Here's how: [caption id="attachment_14340" align="alignnone" width="1920"] No real snow? True - Europe is like that in the XXI century. But the Dresden organizers emphasize that their farmed snow is made out of rainwater carefully collected off the Dresden's airport roof. Hear that, Greta? [/caption] [caption id="attachment_14342" align="alignnone" width="1920"] No mountains…
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09Jan 2020 by DS News Team
50k At Seefeld Was 2d Most Watched Program Overall In Norway In 2019

50k At Seefeld Was 2d Most Watched Program Overall In Norway In 2019

Leaders, Newsfeed
The epic battle between Hans Christer Holund and Alex Bolshunov at 50k in Seefeld World Championships brought one of the best television audiences for sports program ( which is, effectively, best audience overall) in Norway in 2019 Medien24 reports that 1,322,000 people tuned in to NRK to root for their countryman. That's about every third Norwegian older than 14. Four out of five most watched sports programs on the list were cross country skiing, ahead of football and very popular handball. Karsten Warholm ,a long distance runner, was the only one to get ahead of Holund, Johaug, Klaebo & Co in ratings as he was outpacing his opponents at Doha Athletics World.
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08Jan 2020 by DS News Team
Cogs Of Machine. Simple Guide To How International Skiing Works.

Cogs Of Machine. Simple Guide To How International Skiing Works.

Money & Finance, Newsfeed
Don't just read this story. Share and save. It has zero journalism. Just a explanation as to how all the cogs fit together to create that machine that you watch on television or read about online - international cross-country skiing. - Cross country skiing might be a niche sport but it's still a professional sport and as such it both spends and makes money. - Sales of television ( = broadcasting) rights pay a lion share of the bill in every spectators' sport. Moreover, other sponsors only care about a particular sport because of television exposure which is a nice name for a free advertising to target groups of viewers. - You can change format, styles, length or location of races, but if television bosses for whatever reason lose interest…
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