In Interesting Twist, Company Actually Offers Northug Cooperation

In Interesting Twist, Company Actually Offers Northug Cooperation

Newsfeed
In the last few days we've heard a lot of either rather high-handed, righteous criticism or generic offers of support for embattled Petter Northug. Now there is a company that came out with what effectivly amount to public offer of cooperation: " Driving under the influence of drugs is ...dangerous and altogether wrong thing to do ....Northug must repent and be punished in accordance with the law" reads a press-release (Instagram post, actually- but whoever is using any other means of communication these days? ) "....But leaving the great Norwegian without support at such a moment, turning away from him or even sitting on the fence in anticipation, as some of his partners are doing now, is wrong. The damage will be done not only to the champion himself, but…
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Partner Decides  To Abandon Northug,  Others Standing By Him, Yet Most Are Still Deliberating

Partner Decides To Abandon Northug, Others Standing By Him, Yet Most Are Still Deliberating

Leaders, Newsfeed
The fallout from Petter Norhtug's "cocaine affair " has began. Sponsors, partners and employers had to start their weekend with a serious head-scratching:do we keep association with the most popular skier ever-ever - or do we sever it? There's more than a business future of multimillionaire Petter Northug at stake, however: There are two distinctly different Northugs: the person and the brand that was launched last year and majority-owned by Petter The person works as a commentator at the national TV2 channel, appears as a motivational speaker ( in a broad sense of the word), writes books and promotes causes &companies as an ambassador. The brand sells upper-shelf sports glasses and was about to launch an apparel collection. It also sponsors a number of athletes and sport teams including but…
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Oh, No, Petter !

Oh, No, Petter !

Newsfeed
Here's what we know so far - partially from the Norwegian media, partially from our own sources - Police was doing a routine speed check on E6 highway near Oslo airport on Thursday evening when they spotted a white Jaguar F-type doing 168 km/h in 110 zone. A brief chase resulted in a man behind the wheel being subjected to a "driving under influence " test that delivered its verdict : Cocaine in blood. Police got a warrant and did a search at home - found a small amount of white powder too. Northug was detained but set free pending investigation and trial. - Everyone, of course, remembers his drunken driving and obstruction of justice sentence from 2014 ( claimed he was a passenger, real passenger claimed he was driving…
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Alpina Starts Offering Top Rollerski Boots For Sale

Alpina Starts Offering Top Rollerski Boots For Sale

Gear News, Newsfeed
How's your summer training going? Still sweating in those fancy winter boots of yours? Good news for you: then: Alpina starts offering full-carbon rollerski boots to all willing & able to stomach their price tag. They are incredibly light - being essentially a stripped-down version of Elite 3.0 with a breathable uppers. They were in existence since last season but were limited to a very few elite athletes in skiing and biathlon, on request. Allegedly, only some ten pairs were produced so far- you now have a chance to become a #11 if you contact Alpina directly - product that niche and that fancy would only be produced on order, Alpina says.
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SRB Rollerskis: When Only Best Is Good Enough

SRB Rollerskis: When Only Best Is Good Enough

Gear News, Newsfeed
Wenn nur das Beste gut genug ist / When Only Best Is Good Enough. That's from the promo booklet of the top-of-the-line SR1 Skate rollerskis, but might as well be used as the motto for the whole company: SRB assures with a quality of production that stems from 135 years of expertise in toolmaking and impressive level of investment into manufacturing. [caption id="attachment_16528" align="alignnone" width="1920"] Arno Barthelmes & Co. GmbH first products were tuning forks - precision resonators, widely used in medical and musical industry - hence the company logo[/caption] [caption id="attachment_16526" align="alignnone" width="1920"] Toni Escher, product manager SRB: We are the German brand and we concentrate on the German-speaking markets. The German national team in xcskiing and biathlon use our rollerskis – but so also do the Czech national…
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