Packaging Can Be Theater…

Packaging Can Be Theater…

Gear News, Newsfeed
“Packaging can be theater, it can create a story.” You know who said? Steve Jobs. If you need higher authority on how to do marketing, you're much smarter than us. Apple allegedly maintains a special "unpackaging room" where hundreds of potential package designs are being tried & tested to get the all-important unwrapping experience perfect. The august world of cross country skiing,by contrast, holds true that every product should reach the end customer in packaging that not only is made of recycled material - it also looks recycled. That environmentalist in us applauds the former - but consumer in us has an issue with the latter. Enter Spine Sports. And casts a glance at the packaging issue. [caption id="attachment_16349" align="alignnone" width="1313"] Those €500 boots come to you in box that…
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Bonés Skiroll Graphene Or Fancy Engineering Comes To Rollerski World

Bonés Skiroll Graphene Or Fancy Engineering Comes To Rollerski World

Gear News, Newsfeed
Let’s start with admission: it’s great fun to write about something new, different and, with a right push, with a potential of changing things around. Drastically and to the better. Let us explain. You all have noticed that in the past few years the “carbon fiber revolution” has arrived to cross country skiing. First all boots manufacturers then ski makers ( not all) turn to new ways of adding stability, cutting down weight and utilizing high stiffness carbon fibers provide. This year rollerski manufacturers caught up and put out on the market more CF models than ever before. End of the phase? Nope. Enter Jorge Vidal a former television reporter and avid sport enthusiast from Jaca, Spain. Back in 2013 Jorge launched Bonés Skiroll, a clean-slate project in the country…
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Silje,  Vilde And Their 50k/day Rollerski Vacation Across Denmark

Silje, Vilde And Their 50k/day Rollerski Vacation Across Denmark

Newsfeed, Travel & Mass Sport, Trivia
" Just living is not enough, says the butterfly in the short Hans Christian Andersen's tale , one must have sunshine, freedom, and a little flower.” Meet Silje Vasvåg and Vilde Hammernes Pedersen, two urbanite millennials from Oslo who decided to experience Denmark in a very unusual way. " Vilde and I had worked together for some time, and went skiing on our time off at the season opening at Beitostølen. We found out that we loved to work out together, and so we decided to do a training camp upcoming summer. But it had to be something with skiing. Therefore we decided on visiting a country on rollerskis. From there we started to think about how we could make it a bit more complicated...." And complicated they did: "…
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How SRB Wheels Are Produced

How SRB Wheels Are Produced

Newsfeed
This is Lisa and she operates 5-axis CNC milling machine by DMG Mori Seiki. Yes, it's as fancy as it sounds and is used for manufacturing very complex pieces for aerospace and medical equipment markets. That's exactly what Lisa is doing now: programming the machine to produce an alloy piece for aircraft maker, complexity of which defies imagination. You'd be very, very pleased to learn that once the aerospace order is complete, the next batch in shall be hubs for rollerski wheels. Because we are at the SRB plant in Zella-Mehlis where two thirds of output is for customers in aerospace, automotive and medical industry, with summer skis of own construction making up the remaining third. On the same machines, with the same tolerances and life-cycle expectations. Once milled, hubs…
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Ball Bearings: Who Uses What

Ball Bearings: Who Uses What

Gear News, Newsfeed
Some rollerski makers only produce frames, others also mill hubs and even mold rubber in house. One thing that all of them have to buy from third parties is, perhaps, the most crucial element in construction: Ball bearings. Devout rollerskiers want to shave a fraction of second from their results and thus use mega-expensive ceramic bearigns that they also clean before each race. We reckon there are only a few hundred people like that on the planet - and they all/mostly are into speed rollerskiing. The hundreds of thousands of "regular skiers" care more about longevity and reliability of their gear. [caption id="attachment_16189" align="alignnone" width="1920"] The most important quality of the ball bearings when it comes to rollerskiing is an ability to handle abusive treatment[/caption] Which means that pretty much…
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