Northug

30Jul 2019 by DS News Team

Northug’s Top Moments ( Arbitrary Chosen By Us)

August is upon us and Petter Northug Jr. is finally, really, firmly launching his brand. Yes, we know, we know - technically, it's Jon Inge Gullikstad and his Brand Assist that are launching sales of Northug-labeled goods. But we seriously hope that whatever comes out carrying his name ( glasses and gloves to start with), it will reflect one of a kind persona Petter is: mega-talented, mercurial, charmingly non-PC & overall great face of the sport of cross country skiing to the outside world. We put together a list his special moments for you to remember - or to come up with your own one. Enjoy 1. 2011 "Humiliation" Relay finish, World Championship in Oslo. Who would forget that finish - and ensued media !@#$-stprm, of which the most memorable…

02May 2019 by DS News Team

Part III. Changes Skiing Would Likely Have To Undergo

Leaders, Newsfeed

This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…

15Apr 2019 by DS News Team

Northug’s Janteloppet: See Who Was There

Newsfeed, Trivia

The inaugural edition of Janteloppet has come and gone - and that was quite something! Do not take it from the easily impressed media ( like us) - take it from normally reserved Natalia Nepryaeva: "Как же нам было круто ? Это было идеальное завершение сезона ?" Or "It was so awesome! The ideal ending of the season" The Norwegian race-meets-party shows where the cross country skiing needs to go were to compete and win in people's attention against others, "cooler" sports. Over the next week we will do our best here to convey what was so "awesome" about Janteloppet. But the first story is as simple as it is visual - see who graced the mountaintop of Hafjell- Øyer with their presence. And when we said "graced" - on…

10Apr 2019 by DS News Team

Northug: Do Not Be Afraid Of Going Your Own Way In Order To Achieve Your Goal!

Leaders, Newsfeed

Here at the Dailyskier we make no secret that we absolutely love anything & everything new in the world of cross country skiing. That is anything, that helps to spread the sport's appeal to larger masses of public and, well, of sponsors. That prompts us to put out a second story in a week about Petter Northug's inaugural Janteloppet that is due this Friday - Saturday. Yes, because we hope the race will provide the glimpse of the future for xcskiing. If Petter can't reform it - nobody can! https://www.instagram.com/p/BvLf9twh8Wz/ We chat with Nils Marius Otterstad, one Janteloppet organizers about what's new & different. - The Janteloppet Ski Fest is first and foremost based on Petter Northug jr.´s vision and passion for x-country skiing. In one phrase: it's all about…

08Apr 2019 by DS News Team

Competition Season is NOT Over For Johaug, Kalla, Iversen etc

Newsfeed, Trivia

How do you reckon the Norwegians turn their stars of skiing into " Stars. Period"? Easy - by having them on television screens as much as possible. And when there is no snow - well, there's always something else. Where there's a will, there's a way! Therese Johaug, Emil Iversen and - hold it - Petter Northug himself are currently on Rhodes competing against Charlotte Kalla and Calle Halfvarsson. Yep, on the Greek island of Rhodes. [caption id="attachment_10890" align="alignnone" width="1920"] Therese is first on a climb. No surprises there [/caption] Because that's where Norway's top broadcaster TV2 is currently filming an adventure show. Details are, predictably, kept under wraps but the show, named Landskampen, appears to be a cross between the Wipeout and the Fort Boyard. With a distinct difference…

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