Nordic

05May 2020 by DS News Team

Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Frida Karlsson just became a brand ambassador for Adidas - and that's a big deal. A few years ago sportswear & equipment giant from Herzogenaurach made a fateful decision to exit winter sports ( domestic German teams are excluded, temporarily so from what we understand). Fateful for the winter sports - when one of the world biggest companies, the one constantly looking for expansion, decides there is no market in xcskiing (or biathlon for that matter) - that's a clear sign that things are not quite right , that the market niche is shrinking so fast that it's not worth the effort. One could huff and puff over how unfair the world is, but when the majors who had used to care ( remember Adidas ski? Nike ski boots??) slowly…

30Apr 2020 by DS News Team

Natalia Nepryaeva: Sometimes Feel Like Turning Around And Whacking Particularly Annoying Ones

Leaders, Newsfeed

We love it when in interviews top skiers instead of prowessing some internal kumbaya between all stakeholders, actually don't hold their tongues. Enter Natalya Nepryaeva. In conversation with Sportbox.ru the leader of the Russian tea had this to say (among the other things, clearly). "...When I train in the forest, I always do so with earphones. Can't stand when people I don't know try to engage me in conversation, tell me what their impressions of my performance were and so on. After Tour de Ski this year some " veterans of skiing " who I never met before wanted to engage me in conversation on the tracks as if we were to be best friends. And I was thinking " Please leave me do my job! I'm not coming to…

28Apr 2020 by DS News Team

This Is How Krista Pärmäkoski Trained Last Season

Newsfeed

Krista Pärmäkoski has published her training regimen data - where else? On Instagram, naturally! https://www.instagram.com/p/B_en31tFVs_/?igshid=1h5gmlslstk2m Here's what we've learned: During the 2019–2020 season, Ms. Pärmäkoski trained for about 900 hours, of which 356 or, roughly, 40% were done on snow. Which amounts to 9500 training kilometers total. The breakdown is as follows: - Skiing on snow : 2140 classic, 2390 freestyle for 4530 kilometers total. - Roller skiing total: 2,174 kilometers. Of which 1147 was classic, 1027 freestyle. - Running: 2084 km. - Cycling: 684 km. Altitude gain, total: 151200 meters Finally, she burned 509,000 kilocalories last season in training. Now, how many macaroons is that? https://www.instagram.com/p/B-46nuAl34N/?igshid=17bf1wrvkdh33

27Apr 2020 by DS News Team

Blinkfestivalen’ 2020 Will Be Held But Without Spectators

Leaders, Newsfeed

In 14 years of its existence, Blink Festivalen in Western Norway has grown from a decidely local affair to one of those world's premier competitions in both xcskiing and biathlon, offering an absolutely unique blend of top stars presence and amateur, mostly kids, competitions at the same tracks. Last year figures: 3000 participants, 100000 spectators and the budget well over NOK 20 million. Plus prime time on NRK. That's the World Championships level! Good news: the anniversary 15th edition this year will happen as planned on August 5-8. Bad news: without the audiences on purpose-built terraces in Sandnes. Gatherings of more than 500 people are currently banned in Norway. Good news: it all will be televised by NRK with the signal distribution across all of Europe via EBU (biathlon races…

27Apr 2020 by DS News Team

Italy Closed To Foreign Visitors Till Year’s End? UPDATED With Official Reaction

Newsfeed

Italy's borders will stay closed to foreign visitors until the end of the year. That's from Dario Franceschini, the country's minister of culture and tourism, in an interview with La Repubblica. UPDATE: So, now Italian government officials emphatically DENY that the country would be closed to foreign visitors till the end of 2020. Good to know! However, since no other timeframe for re-opening of the country to external tourism was provided, not even tentatively, we won't withdraw the original story until we hear something more concrete. With tourism providing some 14% of the Italian GDP and hundreds of thousands of people in the world with planned trips to Italy, it wouldn't be out of place to hear more specifics. There is still a lot of time to go to the…

Tag: Nordic