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03Sep 2020 by DS News Team

Art Of Thermobelt Or Creativity Takes Courage

What's a thermobelt in the life of a skier? A utilitarian convenience? Yet another place for advertising messages ? That's where things stood for decades. But with the advent of weather resistant highlighters & stickers , it is slowly turning into a canvas to show off one's creativity. [caption id="attachment_16009" align="alignnone" width="1920"] Team Sweden juniors are in avantguard of the new trend, judging by this impromptu exhibition worn by their coach Ida Ingemarsdotter[/caption] [caption id="attachment_16006" align="alignnone" width="1379"] Linn Svahn goes for laconic yet classy golden L [/caption] [caption id="attachment_16016" align="alignnone" width="1360"] Emma Ribom uses the whole allotted space to create her art[/caption] [caption id="attachment_16011" align="alignnone" width="1920"] " Thermobelt Art" is quickly catching on outside Team Sweden: here's Hristina Matsokina with her message to the world [/caption] [caption id="attachment_16014" align="alignnone" width="1757"]…

01Sep 2020 by DS News Team

Sponsors Seriously Pimped Skiers’ Rides Recently

Newsfeed, Trivia

We register a trend that we like: top xcski stars drive fancier and fancier cars. Why are we happy? Easy: because in all cases here we are talking sponsors-provided vehicles and it is as clear as day that the said sponsors appreciate influencer-potential of best skiers more and more. Otherwise, why would they hand over the cars the sticker prices of which are seriously north of 50k and in some case close to 100k euros, the threshold of elusive "luxury vehicle" category? Let's look closer: Heidi Weng and Volvo XC60 T8 Hybrid R-Design. One of the top models in the Swedish car maker's line-up, sporting 0-100 km/h acceleration of some 5.3 second. https://www.instagram.com/p/CDrVZo5joyS/?igshid=1jkzer5psecis =========================================== Ebbа Andersson and VW Tiguan R-Line. The whole Swedish team has VW as a sponsor so…

30Aug 2020 by DS News Team

Spine That Does Things Differently (But Finally Launches Its Website)

Leaders, Newsfeed

Spine Sports is perhaps the oddest company there is in the whole of the xcski industry. Yet their market strategy seems to be working as more and more athletes and serious amateurs are being seen in Spine's marquee lapis-lazuli boots. [caption id="attachment_16860" align="alignnone" width="616"] Company is often defined by its boss - and Spine Sports offers proof of that postulate: Dmitry Vargin, Spine's co-founder and CEO, is mercurial and ambitious. As a man who built a multimillion dollar company from total scratch would be expected to be [/caption] Here's what makes them so different: - They are the world biggest cross-country boots producer by volume, churn out hundreds of thousands of them every year and operate large and well equipped factory in outskirts of the city of Yaroslavl in Russia…

28Aug 2020 by DS News Team

Finland, Norway Start Closing Borders Again. Will There Be Season?

Newsfeed, Travel & Mass Sport

This week on Wednesday Norway announced that it's tightening cross-border admissions policy - again... ...Two days earlier Finland went even further, bringing back travel restrictions in the form of quarantine for several countries , including Germany and, ironically, Norway. The COVID-19 is officially back to Europe. Not that it ever got open this year to either the North American or Russian skiers who traditionally train in Europe, at least part time. To remind you,the first stage of the FIS World Cup is supposed to be held in Ruka, Finland in three months with Lillehammer, Norway to follow. So, back to question we put in headline: will there be the international race season in cross country skiing? Nobody would tell for sure, but if you asks us the prospects for a…

27Aug 2020 by DS News Team

Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Money & Finance, Newsfeed

Toppidrettsveka's Aure Sprint last Friday was watched by some 451.000 viewers on NRK, national public television channel. That's an absolutely whopping figure for the country with 4.2 million of adult population in 2020, with television viewership on decline everywhere in the world. And the new record for Toppidrettsveka. "The sprint in Aure was the beginning of Toppidrettsveka back in 2005: 13 athletes and 10 volunteers with a total budget of some 9000 NOK or about 800 Euros", says Harald Fladseth, the event organizer. Factors that worked in favor of Aure: cancellation of the Olympics and coveted Friday prime-time slot in broadcast schedule ( but that was done on purpose by the organizers & NRK, clearly) The three-leg competition in and around Trondheim is, along with Blinkfestivalen, a premier event of…

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