15Aug 2020 by DS News Team
Partner Decides To Abandon Northug, Others Standing By Him, Yet Most Are Still Deliberating

Partner Decides To Abandon Northug, Others Standing By Him, Yet Most Are Still Deliberating

Leaders, Newsfeed
The fallout from Petter Norhtug's "cocaine affair " has began. Sponsors, partners and employers had to start their weekend with a serious head-scratching:do we keep association with the most popular skier ever-ever - or do we sever it? There's more than a business future of multimillionaire Petter Northug at stake, however: There are two distinctly different Northugs: the person and the brand that was launched last year and majority-owned by Petter The person works as a commentator at the national TV2 channel, appears as a motivational speaker ( in a broad sense of the word), writes books and promotes causes &companies as an ambassador. The brand sells upper-shelf sports glasses and was about to launch an apparel collection. It also sponsors a number of athletes and sport teams including but…
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12Aug 2020 by DS News Team
SRB Rollerskis: When Only Best Is Good Enough

SRB Rollerskis: When Only Best Is Good Enough

Gear News, Newsfeed
Wenn nur das Beste gut genug ist / When Only Best Is Good Enough. That's from the promo booklet of the top-of-the-line SR1 Skate rollerskis, but might as well be used as the motto for the whole company: SRB assures with a quality of production that stems from 135 years of expertise in toolmaking and impressive level of investment into manufacturing. [caption id="attachment_16528" align="alignnone" width="1920"] Arno Barthelmes & Co. GmbH first products were tuning forks - precision resonators, widely used in medical and musical industry - hence the company logo[/caption] [caption id="attachment_16526" align="alignnone" width="1920"] Toni Escher, product manager SRB: We are the German brand and we concentrate on the German-speaking markets. The German national team in xcskiing and biathlon use our rollerskis – but so also do the Czech national…
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01Aug 2020 by The Daily Skier Editorial
FIS Congress Postponed Till May 2021

FIS Congress Postponed Till May 2021

Leaders, Newsfeed
Late on Friday , July 31st, the FIS has published an announcement: already once postponed Congress will now take place in May-June 2021. It's significant. The 52th Congress was initially scheduled to take place in Thailand in May 2020 and was provisionally moved to October this year. It wasn't an ordinary affair: the incumbent president of the International Ski Federation was supposed to step down and the new leader of the snow sports on this planet to be elected. When Gian-Franco Kasper took the helm Klaebo and Bolshunov were learning how to walk and Frida K. wasn't even born yet. A lot had changed since 1998 - and candidates to replace the 76 year old Swissman were floating vastly programs on where and how to proceed onwards. With the Congress…
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30Jul 2020 by DS News Team
Bolshunov Popped The Question! Where Are Other Stars in THAT Race?

Bolshunov Popped The Question! Where Are Other Stars in THAT Race?

Leaders, Newsfeed, Trivia
He popped the question! Alexander Bolshunov has beaten his chief rival yet again - and that distance shall be the longest ever. And the most pleasant too, hopefully! If might want to go back to our interview of 2018 where they talk about their feelings for each other. https://dailyskier.com/2018/10/25/bolshunov-and-zherebyateva-on-love-support-and-johannes-klaebo/ And what about Johannes? https://www.instagram.com/p/B6ixwBBpg6I/?igshid=vwu17y4n375d Johannes Høsflot Klæbo and Pernille Dosvik made their relationship public in April 2018. Since then, they moved together into a newly built house ( Klaebo wins that race - Bolshunov & Zherebyateva are still working on kitting-out their family nest) and became "parents" to a cat called Stjerne or "Star". A fitting name and another one-up on the Russian rivals, who still pose on photos with their parents' dogs. https://www.instagram.com/p/B-4kE-MAz_-/?igshid=ybcoaxx0eken Wade Poplawski, Jessie Diggins’ Boyfriend is…
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27Jul 2020 by DS News Team
Packaging Can Be Theater…

Packaging Can Be Theater…

Gear News, Newsfeed
“Packaging can be theater, it can create a story.” You know who said? Steve Jobs. If you need higher authority on how to do marketing, you're much smarter than us. Apple allegedly maintains a special "unpackaging room" where hundreds of potential package designs are being tried & tested to get the all-important unwrapping experience perfect. The august world of cross country skiing,by contrast, holds true that every product should reach the end customer in packaging that not only is made of recycled material - it also looks recycled. That environmentalist in us applauds the former - but consumer in us has an issue with the latter. Enter Spine Sports. And casts a glance at the packaging issue. [caption id="attachment_16349" align="alignnone" width="1313"] Those €500 boots come to you in box that…
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