Money & Finance

21Oct 2017 by DS News Team

Martin Sundby Names Nation Essential For Cross Country Skiing Development

Martin Sundby reveals what he considers to be the Golden Age of cross country skiing - and how to bring it back " Cross-country skiing was worth the most in Kroner ( i.e. in money) and in viewership at the time when Tobias Angerer, René Sommerfeldt and Axel Teichmann were grabbing the podiums. Then the international cross-country had a great time" https://www.instagram.com/p/BRnkfYCF7vN In interview with a Norwegian Dagbladet a 33 year old World Cup winner makes no bones about what would need to be done to bring that blessed time back: "The cross country skiing had a great position when Germany was on the top. The best thing that could happen now would be a German winning the World Cup . Internationally, we as a sport are not as strong anymore and…

16Oct 2017 by DS News Team

XC Skiing Is More Appealing Than Alpine, Snowboarding – New Study

Money & Finance, Newsfeed

Cross-country skiing is becoming a trendy sport - so much so that it's beating in appeal both of its richer brothers, Alpine skiiing and snowboarding. Those are the findings of the just-released study of attitudes of Germans towards winter sports by Kantar TNS, a market research company. 35 million of Germans or 51% of the adult population, have interest in cross country skiing, compared to 50% in Alpine skiing and 40% in snowboarding. Which is quite shocking given how much more money both downhill sports currently generate compared to cross country skiing. "Having interest" at the moment does not necessary translate into active participation – only 6% are active skiers of all levels. Yet there are strong reasons to think, according to Kantar TNS, that cross country skiing is about…

09Sep 2017 by DS News Team

Butter Your Toast With Sundby Or How Skiing Remains So Popular In Norway

Money & Finance, Newsfeed

...I've managed to butter 8 toasts before Martin Johnsrud Sundby made a sudden appearance and destroyed my effort. It was no better with Niklas Dyrhaug either. For some reason, it was much easier to deal with Emil Iversen and I've got no less than 15 toasts done before he finally crashed into my knife. Petter Northug was not present but then I did not really expect him to turn up. A vivid dream after watching too much of Beitostølen ski racing? Nope, an online game the supermarket chain SPAR Norge running off its website since 2015 ( sorry, I know that I should have been able to butter those toasts better by now) Norwegian skiing might be a tad down after the recent doping cases of Sundby and Johaug –…

07Sep 2017 by DS News Team

Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!

Money & Finance, Newsfeed

Here's a bit of news that would surely split the world ski fans' opinion once again: Therese Johaug is not only NOT losing her sponsors – on the contrary, she's gaining new ones! Norwegian VG.no is reporting that Saltdalshytta, country's largest wooden cottage builder and rental agency, has just announced its partnership with the Norwegian Olympic and world champion, currently banned for doping " She is banned ( from competing) but we know her as a person and we are fond of her - just as the Norwegian people seem to have become fond of her” Trond-Arve Nikolaisen, Saltdalshytta's Marketing Manager told VG https://www.instagram.com/p/BOO-k2nDv4K The reference to “Norwegian people being fond” of Johaug is a key to understanding the sponsors' reaction to the CAS verdict, that deprived the skiing star…

06Sep 2017 by DS News Team

Study Of Global XC Skiing Market Size Is Out: We Look At It And Question Its Findings

Money & Finance, Newsfeed

Have you ever thought about how big really is a global market for cross country skiing gear? Last week Ireland-based market research & business intellegence firm Fact.Mr has attempted to answer just that with their Cross Country Ski Equipment Market Forecast, Trend Analysis & Competition Tracking – Global Review 2017 to 2022 The access to the whole reports costs a cool $ 2595 – which we thought is a tad expensive for the purposes of this discussion, so we rely on the data the report authors made publicly available To quote: A new study published by Fact.MR has estimated the global cross country ski equipment market to exhibit a steady expansion through the forecast period 2017 to 2022. We could only agree with that premise. Despite challenges of snowless winters…

Category: Money & Finance