21Aug 2018 by DS News Team
Norwegian Stars: What Do They Earn. And Why Do We Care

Norwegian Stars: What Do They Earn. And Why Do We Care

Money & Finance, Newsfeed
Let's start with the second part of that headline: why do we care. The honorable sport of cross country skiing does not live in a vacuum - it has to compete for attention of big TV channels and, most importantly, sponsors' money to exist. Aforementioned sponsors and broadcasters are simple people at their core: all they care about is a right kind of audience. The bigger - the merrier. Which brings us to amount of fans There are many great sports that simply have lost to the new entrants on the market - failing to adopt, not being seen as cool - and failing to produce their own stars that millions ( literally) want to follow and emulate. But stars by nature have to be in spotlight. Those fans, they…
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18Aug 2018 by DS News Team
Updated. Innovations That Will Shake Skiing World Next Season. Or Not

Updated. Innovations That Will Shake Skiing World Next Season. Or Not

Gear News, Newsfeed
About a year ago we highlighted some of the interesting, innovative products that were/are supposed make to skiers' lives a tiny bit better. Let's see what came out of it. Updates are in bold Rottefella Xcelerator Electric The future of cross-country is electric!! Thus declared legacy Norwegian firm Rottefella and presented the ski bindings that can be moved along the ski for better grip/glide, using tiny motors controlled via Bluetooth from a remote control on the poles. “Our extensive experience of product development in cross-country skiing and ski bindings combined with Semcon’s technical expertise has made it possible to create a groundbreaking new product,” said Øyvar Svendsen, R&D manager at Rottefella. Rottefella aims to produce the world's very first electric bindings in Norway and bring them to the market in…
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17Aug 2018 by DS News Team
Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Gear News, Newsfeed
This is Part 2 of our profile of one the most talked about brands of this year: IDT or IDT Sports, a Norwegian producer of hi-end rollerskis In Part 1 we shared some trivia about the company and added a few thoughts on our own. Today we give the stage to the man responsible for establishing the Norwegian brand on already highly competitive rollerski market: Meet & greet Morten Iversbakken Marketing Manager of IDT Solutions AS [caption id="attachment_8326" align="aligncenter" width="1600"] Morten Iversbakken talks to his crew at Blink Skifest[/caption] - IDT skis are seen being used more and more often, so far primarily by elite skiers - first Norwegians, now Russians and so on, they get high marks in comparos   What makes them so special? What is that that sets…
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15Aug 2018 by DS News Team
IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

Gear News, Leaders, Newsfeed
If there is a story of rapid rise in the world of cross country skiing that should be the one of IDT rollerskis. Mere three-four years ago practically nobody heard of the brand – but now, in 2018, it looks like anybody who is anybody in the world of skiing is being seen training and/or competing on IDT skis. Both Norwegian xcski and biathlon teams, Russian xcski team, personally Charlotte Kalla, Federico Pellegrino – the list of IDT users is long & growing. Ingvild Flugstad Østberg, Martin Sundby and Johannes Høsflot Klæbo lent their names directly to the brand promotion – and , if you read the interview on the Daily Skier , it's not just names – but hours of their work as well. We have looked into the…
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14Aug 2018 by DS News Team
Diggins Gets Gold. As in Bose QC35 Gold

Diggins Gets Gold. As in Bose QC35 Gold

Money & Finance, Newsfeed
..it took a few decades but gold medals won by Jessie Diggins and Kikkan Randall at the PyeongChang Olympics might have been a proverbial straw that broke the camel's back ( to be sure, it was a mighty heavy straw!). Big advertizers and mainstream media have finally discovered cross country ( sorry - Nordic) skiing and are starting to appreciate its marketing potential. One does not make the ESPN Body Issue just by having a perfect body - there has to be a serious marketing potential, assessed and analyzed by people who's job is just that: find a new star millions would want to follow & emulate. Telecoms giant Comcast was quick to cash in on Diggins appeal among fans - old and new Hey, even Cosmopolitan enlightens its readers…
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