Gear News

09Jul 2018 by DS News Team

Madshus Redline 2.0: New Kid In Town

Remember how Eagles put it back, huh, 40 years ago? There's talk on the street; it sounds so familiar. Great expectations, everybody's watching you. People you meet, they all seem to know you. Even your old friends treat you like you're something new. Well, that new kid is very nearly in town: say hello to Madshus RedLine 2.0, top-of-the-crop racing skis from Biri, re-invented. As with all designed-to-win the Olympic Games/World Championships skis, there is a considerable amount of anticipation and even speculation. [caption id="attachment_7941" align="aligncenter" width="1600"] Madshus test lab - its "open to visitors" part[/caption] [caption id="attachment_7939" align="aligncenter" width="1600"] Chambers of Madshus secrets. "No entrance for those unauthorized "We really felt like sneaking a peek - but wouldn't ? [/caption] The skiing has not quite reached the level of…

06Jul 2018 by DS News Team

Madshus, Part 2 – Your Questions Answered. Some Of Them, At Least

Gear News, Newsfeed, Training & Outfitting

Questions that you always wanted to ask - now answered by the Madshus pros: - Bjorn Ivar Austrem, R & D director - Per Wiik who runs both racing and marketing departments – and Nils Hult, Madshus CEO himself: https://www.instagram.com/p/BjzuCvLg6Nd/?taken-by=daily_skier - We all all know there are great skis and not-so great skis. Some ( many) medals were won even in the last season not on the newest skis, but on those 2-3, even 5 years old ( not specifically Madshus – we are talking all leading manufacturers here) How come ”great skis” can't be replicated en masse? - There are, obviously, external factors such as different snow, humidity, altitude etc. etc. But let's assume there are skis that “just run great always” as per their happy owner. There are…

03Jul 2018 by DS News Team

Norway, Biri, Madshus – Part 1

Gear News, Newsfeed

Martin Madshus produced his very first pair of skis in his barn in 1906 beating Abel Rossignol by a year ( the Frenchman began making skis in Voiron “only”in 1907) Madshus as a company has been continuously operating ever since, thus making it the oldest ski manufacturer in the world. It likely also is the world's most modern – at least one of, considering the amount of ( hugely expensive ) robots employed at the production line in Biri, some 30 kilometers from Lillehammer. https://www.instagram.com/p/BkxUS18Azdp/?taken-by=daily_skier When you purchase Madshus, you become an owner of much more than a pair of skis. Norway is one of the most expensive countries in the world for manufacturing – that's the price the business pays for highly skilled work force and stringent ecological regulations.…

05Jun 2018 by DS News Team

One Way Brand Lives! Check Out Who Bought It

Gear News, Newsfeed

One Way, an ambitious Finnish brand, that quickly carved its niche in xcskiing market in the last decade but collapsed under the weight of its debts, is being reborn! And the savior of black-and-yellow brand comes...in the form of even more established & famed black-an-yellow brand. You guessed it right, the new owner of One Way brand is none else but Fischer Sports GmbH from Ried im Innkreis, Austria - and easily the most iconic name in business! [caption id="attachment_7735" align="aligncenter" width="1600"] corporate colors align well, that's clear [/caption] Fischer has acquired the One Way trademark and patent rights from insolvency administrators. The acquisition includes the unrestricted use of trademarks, patents, patent applications and domain names of One Way and OW from the insolvency estate of One Way Sports Oy.…

30May 2018 by DS News Team

Take A Look Inside Peltonen, World’s Most Modern Ski Factory

Gear News, Newsfeed

...It's almost impossible to believe that barely two months ago this part of the country felt as cold as the Finnish cold could ever be while hosting one of the most prestigious skiing competitions in the world: the Lahti Ski Games. Today the Lahti region ( officically Päijänne Tavastia – and good luck pronouncing that correctly) is living through a scorching hot spring day and, judging by attire ( almost universal shorts for men, light dresses for women) the last thing on people's mind is winter sports. We are here, however, because of skiing ( and rollerskiing – more of which in a separate story) Because today we visit what is branded as the “world's most modern ski-producing factory”. Or, perhaps, the biggest of the smaller ski makers. ...The world…

Category: Gear News