When you purchase Madshus, you become an owner of much more than a pair of skis.
Norway is one of the most expensive countries in the world for manufacturing – that’s the price the business pays for highly skilled work force and stringent ecological regulations. Therefore, it only makes sense to manufacture high-end products down there. Like Hypersonics, Nanosonics and, of course, best of them – Red Line skis.
Today we offer you the Part 1 of our recent tour of Biri factory ( it is worth repeating that at the DailySkier we do not believe in longreads – those are not for our busy, hectic schedules)
In Part 2 Madshus pros: Bjorn Ivar Austrem, R & D director, Per Wiik who runs both racing and marketing departments – and Nils Hult, Madshus CEO himself, – will answer some of the more common questions both pro-athletes and amateurs have to ski manufacturers
In Part 3 we shall touch upon what Red Line 2.0 , a new iteration of Madshus’best skis, is suppose to be made of, look like – and ski as.
There is a little secret that gliding surfaces of practically all modern racing skis are made of PTEX produced by one manufacturer – famed Austrian Isosport. Madshus is not an exception.
Robots are employed everywhere – doing the most repetitive tasks. The machines costs well over million Euros ( or US dollars) but, essentially, replace humans at the jobs few humans actually want to do day in & day out.