There Will Be Bonés: Introducing Producer With Original Market Philosophy
Rollerski market is a very dynamic one - popularity of “skis of wheels” spreads, more people in more countries are starting to use them for sport and recreation. To meet a growing – and diversifying – demand, more rollerski designers & producers step in, including those from countries where rollerskiing was previously unheard of. We continue introducing rollerskiing brands (and their creations) here at the Daily Skier. Today we talk to founder and owner of Bonés Skiroll, Spain - Jorge Vidal. Our conversation went long and we found it to be so interesting that a decision was taken to split the story into two parts. Part 1 deals with the brand creation and objectives achieved – while part two addresses the issues that we consider to be the most important:…