Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!

Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!

Money & Finance, Newsfeed
Here's a bit of news that would surely split the world ski fans' opinion once again: Therese Johaug is not only NOT losing her sponsors – on the contrary, she's gaining new ones! Norwegian VG.no is reporting that Saltdalshytta, country's largest wooden cottage builder and rental agency, has just announced its partnership with the Norwegian Olympic and world champion, currently banned for doping " She is banned ( from competing) but we know her as a person and we are fond of her - just as the Norwegian people seem to have become fond of her” Trond-Arve Nikolaisen, Saltdalshytta's Marketing Manager told VG https://www.instagram.com/p/BOO-k2nDv4K The reference to “Norwegian people being fond” of Johaug is a key to understanding the sponsors' reaction to the CAS verdict, that deprived the skiing star…
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Study Of Global XC Skiing Market Size Is Out: We Look At It And Question Its Findings

Study Of Global XC Skiing Market Size Is Out: We Look At It And Question Its Findings

Money & Finance, Newsfeed
Have you ever thought about how big really is a global market for cross country skiing gear? Last week Ireland-based market research & business intellegence firm Fact.Mr has attempted to answer just that with their Cross Country Ski Equipment Market Forecast, Trend Analysis & Competition Tracking – Global Review 2017 to 2022 The access to the whole reports costs a cool $ 2595 – which we thought is a tad expensive for the purposes of this discussion, so we rely on the data the report authors made publicly available To quote: A new study published by Fact.MR has estimated the global cross country ski equipment market to exhibit a steady expansion through the forecast period 2017 to 2022. We could only agree with that premise. Despite challenges of snowless winters…
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Justyna Kowalczyk Lights Up Twitter With New Photos

Justyna Kowalczyk Lights Up Twitter With New Photos

Newsfeed, Trivia
Justyna Kowalczyk have made thousands of her fans go ecstatic with new pictures she just published on her Twitter account. https://twitter.com/JuiceKowalczyk/status/904637598961991682 A 34 year old, who has a cult following in her native Poland – and is hugely popular with skiing fans the world over - has posted an "inside view" of a commercial photoshoot for her sponsor, Bank Santader. On one of the photo a double Olympic champion dons a "femme fatale" image, featuring long night gown and enhanced by vampish makeup. Twitter went crazy with many fans comparing their hero to actress Cate Blanchett ( we're not so sure) https://twitter.com/JuiceKowalczyk/status/904776687472320512  Justyna Kowalczyk , a recognized specialist of classic style, has left the ski marathon Team Santader last month with a bit of a slam on the door, accusing…
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Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Leaders, Newsfeed
It's not like top Norwegian skiers are not under enough pressure lately as-is, what with Johaug banned from the Olympics and those never ending rumours about using anti-asthma medications without compeling medical reasons. Now the skiing stars face an attack from the Norwegian authorities - from the Forbrukerombudet or the Consumer Ombudsman agency - to be precise. The issue at stake is one of the hottest, most debated ones the world over – when/how should celebrities and influencers reveal that those products and services they visibly enjoy on their social media accounts are often not so much their personal choice – but that they were paid for by providers of thereof ? The US Federal Trade Commission even runs a dedicated Q&A regarding paid promotion on its pages – although…
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Olympic Champ Anna Haag Invests In Fashion

Olympic Champ Anna Haag Invests In Fashion

Leaders, Newsfeed, Trivia
With their enviable, well-toned bodies top skiers should be icons of style – and more and more are actually becoming just that. An Olympic Champion Anna Haag has always been one of the most fashionable skiers around. She is also known to promote fashion brands on her social media accounts. Now a 31 year old Swede is making the next logical step: during her hard preparations for the Olympic Games 2018 in Pyeongchang, Haag have found time (and money) to invest into a boutique called “Tintinstyle & Zmillas” / online fashion store “Tintinstyle” – thus joining forces with Anette Modin, who already has fashion stores in Oestersund, and Emma-Helena Fredriksson, the wife of the last Swedish World Cup winner Mathias Fredriksson. https://www.instagram.com/p/BYfudV_nIZY/?taken-by=annahaag Anna Haag doesn’t reveal how much she has…
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