Fischer Answers Questions About Speedmax 3D With Gliding Walls

Fischer Answers Questions About Speedmax 3D With Gliding Walls

Gear News, Newsfeed
First rule of Marketing 101, Edition 2019 : if you want people to notice – you gotta make it controversial to get a conversation going. Conversely, Fischer Nordic is one company in cross country skiing business that does not seem to subscribe to that philosophy. As an undisputed segment market leader they feel , perhaps, that there is enough buzz around their brand as is. Yet it's Fischer's just-revealed Speedmax 3D technology that generates a lion share of discussions among skiing enthusiasts, fans and athletes themselves in the recent weeks. What do waxing sidewalls of racing skis give? Little wonder that Dailyskier.com first pit-stop at ISPO this year was the Fischer stand – and a conversation on a subject with Tanja Winterhalder. [caption id="attachment_10176" align="aligncenter" width="1711"] Tanja Winterhalder: "Yes, I…
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Madshus And GoreWear Announce Cooperation. Why Is It Important For You, Me & Everyone Else

Madshus And GoreWear Announce Cooperation. Why Is It Important For You, Me & Everyone Else

Gear News, Leaders, Newsfeed
[caption id="attachment_10147" align="aligncenter" width="1920"] XCSkiing. It makes one happy [/caption]...It's the fact of life that there is far less money in cross country skiing than in, say, trail running or mountain biking. Sheer strength is in numbers of active participants/fans. The numbers that translate into money for cutting-edge technological research. And money needed for that modern-day marketing without which nothing quite works. Cross country skiing as a sport has two distinct paths: adopt to the modern world – or slowly fade away and die out. The most logical path out of the dark hole is a synergy. As in “ joining forces in research, marketing, promotion etc." Here's what we believe is the first true step in that direction – and a big one too. Welcome to the unveiling-of-cooperation event…
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Toblach-Cortina Race Cancelled

Toblach-Cortina Race Cancelled

Leaders, Newsfeed
Heavy snowfall in the Dolomites wrecked the organizers' plans. The threat of avalanches is too big, the specialists said - and have shown the red flag to the race. Too bad, the 42th Toblach-Cortina 2019 was shaping up to be one of the most exciting long distance races of the season. Not only the world champion Sergey Ustiugov was supposed to make another appearance at the Alpine race, this year he was to be accompanied by Evgeny Belov, another strong Russian distance racer. [caption id="attachment_10104" align="aligncenter" width="1920"] Ustiugov and his then-coach Egor Sorin at Toblach-Cortina' 18. Ustiugov finished 3d [/caption] [caption id="attachment_10105" align="aligncenter" width="1920"] ...in 2018 Ustiugov signed for the race the last moment, arrived with only two pre-waxed pairs of skis and did not know how the finish in…
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Legendary German Coach Jochen Behle Speaks His Mind

Legendary German Coach Jochen Behle Speaks His Mind

Leaders, Newsfeed
Quick memory refresher: Jochen Behle, 58 For ten years, from 2002 till 2012, Behle was a senior coach of the German national cross-country skiing team. And his decade at the helm was, without a question, the best German skiing ever saw.  Rene Sommerfeldt, Axel Teichmann, Evi Sachenbacher-Stehle, Claudia Nystad, Tobias Angerer to name but a few went and  won just about about everything: Olympic and world championship medals, WСup stages and overall World Cup titles. German successes largely ended when Behle quit his job [caption id="attachment_10065" align="aligncenter" width="1920"] Behle watching World Cup race in Dresden[/caption] ...Talking to Jochen Behle is a sheer pleasure. He's friendly, fluent English speaker and, most importantly, he does not mince his words. Without caring much who's feathers he might ruffle with his next phrase. The…
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It Finally Happened. Petter Northug Presents His Glasses Collection

It Finally Happened. Petter Northug Presents His Glasses Collection

Gear News, Newsfeed
No one really expected the most exciting personality in cross country skiing of the last decade ( and many would say ever!) to quietly exit the scene, right? So, now Petter is back with his very own brand - you guessed it - Northug® First products were proudly ( if somewhat low-key) presented at the Norwegian industrial expo Norspomessen on Monday. Yes, you can take a peek at how a production version of the Northug glasses looks. We say - bold. Petter wouldn't be himself if were he not to enlist help of some of the best people in business. Jon Inge Gullikstad, boss of Brandassist, the company that helped to make both Vegard Ulvang ( wool clothing) and Therese Johaug ( just about any clothing) millionaires through attaching their…
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