26Jul 2017 by The Daily Skier Editorial
Blink: What Makes It So Special And What Could Be Learned From It

Blink: What Makes It So Special And What Could Be Learned From It

Leaders, Money & Finance, Newsfeed, Travel & Mass Sport
The Blink Skifestival kicked off in Norway – four days of rollersking & summer biathlon that bring together world stars in either sports You won't find race results here ( Martin Jonsrud Sundby won - again. And so did Astrid Øyre Slind in female race) What we are after instead, is to try to analyze what could be gleaned from the success of Blink. Let's face it – as of today only the Norwegians could organize and stage a rollerskiing event of this magnitude and size. How do they do it then? - The area is Sandnes where the Blink is held is anything but a natural cross country skiing stronghold. It's located close the seashore which makes snowfalls scarce. - Blink was not always big – it's grown steady…
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24Jul 2017 by DS News Team
Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Gear News, Money & Finance, Newsfeed
This is a second part of conversation with Jorge Vidal, founder of  Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…
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12Jul 2017 by The Daily Skier Editorial
Here’s How To Make XCSkiing Ratings Jump

Here’s How To Make XCSkiing Ratings Jump

Leaders, Money & Finance, Newsfeed
...We love cross-country skiing – otherwise why would we launch this media empire webplatform dedicated to it? What we don't like is how relatively little TV coverage it gets . Because said TV coverage generates buzz, buzz translates into popularity, popularity brings bigger investments, bigger investments provide us with more places to ski and better ( and cheaper) equipment to buy. So, we have to have more xc skiing on TV in order to be able to enjoy it more. Simple, right? We take our media responsibilities seriously and have put together a list of new competition formats that could be introduced to augment those already existing ones ( see, we did not say “replace” - that would be causing a wrath of skiing purists!). If you happen to see…
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07Jul 2017 by DS News Team
Interview: People Who Make Marwe Rollerskis

Interview: People Who Make Marwe Rollerskis

Gear News, Money & Finance, Newsfeed, Trivia
The name Marwe stands out in cross country skiing world. Bright yellow/black rollerskis from Finland are used by such a vast array of national skiing and biathlon teams that one would be excused in thinking that Marwe is sponsoring the whole sport. Remarkably, the opposite is true – there are no endorsement deals that became so standard in sport – just a considered choice of so many, who rely on Hyvinkää -produced rollerskis' legendary reliability and ski-like feel. While Marwe products are ubiquitous, very little is known about the company and the people who work there. The Daily Skier have decided that it wouldn't do - and got in touch with the people behind the Marwe rollerskis Meet Marwe's Sales Manager Olli Welander and Paul Fletcher, Marketing Manager. Olli represents…
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05Jul 2017 by DS News Team
Coming Up: What You Always Wanted To Know About Marwe

Coming Up: What You Always Wanted To Know About Marwe

Gear News, Money & Finance, Newsfeed
It's hard to find a brand more synonymous with a rollerskiing than 'Marwe'. Marwe skis are widely used by pros and amateurs alike – in fact, there are places, in Europe especially, where it's hard to spot a rollerskier on anything that is not painted with Marwe's traditionally bright yellow/black color scheme. So, what's the secret of that popularity and loyal customer base? What ensures the famed longevity of the Finnish manufacturer's wheels? And what the actual word 'Marwe' stands for? Stand by for the Dailyskier's interview with Marwe's managers, Olli Welander and Paul Fletcher, coming up later this week....
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