Vidar Løfshus, ex Boss Of Team Norway, Got New Job – And It Might Surprise You

Vidar Løfshus, ex Boss Of Team Norway, Got New Job – And It Might Surprise You

Leaders, Newsfeed
Vidar Løfshus did not go to work for the Chinese as many predicted after he resigned his commission earlier this year - instead he went to insurance company. Løfshus was the boss of the Norwegian cross-country national team from 2011 to 2019, and during his reign the team won 12 Olympic and 23 World Championships gold medal, possibly the best period in the history of the Norwegian xcskiing ever. His new employer is Fremtind Forsikring, newly formed insurance company, owned by SpareBank 1 and DNB - both of which were/are major sponsors of Team Norway. A 49-year old Løfshus, who has business administration degree, will be responsible for culture and performance development atthe company.
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Egor Sorin Comments On Lysebotn Doublepoling

Egor Sorin Comments On Lysebotn Doublepoling

Leaders, Newsfeed
At 33 Egor Sorin is one of the youngest national team coaches. And an old hand at Blink Festival that he started to attend as assistant coach to Markus Cramer [caption id="attachment_11329" align="alignnone" width="747"] Sorin and Sergey Ustiugov at Lysebotn in 2017. [/caption] We had a quick chat about new Lysebotn Doublepoling race that debuts this year [caption id="attachment_11324" align="alignnone" width="1920"] Interesting race. It would be useful to check my athletes' abilities in doublepoling uphill.It's actually more effective to use DP uphill than diagonal stride on many tracks.[/caption] [caption id="attachment_11327" align="alignnone" width="1920"] The technique of uphill doublepoling as well as tempo and rhythm of the movements are very different from those used in more common doublepoling on flat portions of the track.The strength endurance of very different muscle groups is…
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This New Race Is Totally Bonkers – And We Mean It In Best Possible Way!

This New Race Is Totally Bonkers – And We Mean It In Best Possible Way!

Leaders, Newsfeed
Arne Idland is a man who is never satisfied with his achievements. Turning Norwegian biathlon into gold medals-casting machine? Check. Creating world's biggest rollerski festival, rivaling best World Cup events in both skiing and biathlon. Check! This year Arne and his team came up with a race that's so bonkers - we absolutely love the very sound of it. Forget about Spartan, Urbanathlon or whatever else you thought is an ultimate test of fitness. Forget even about Blink Festival own crazy race, Lysebotn Uphill that leaves world's best skiers ( by definition fittest people on this planet) wreathing in pain at the finish line. https://www.instagram.com/p/Bw-K5A0Ba-5/ Because this year Arne has decided to stage Lysebotn Doublepoling Only race That's right - 7.4km to the summit of Lysebotn anybody who signs would…
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Rollerskiing Is About Being Fit, Great Looking And Overall Cool . Why Industry Fails To Advertize That?!

Rollerskiing Is About Being Fit, Great Looking And Overall Cool . Why Industry Fails To Advertize That?!

Leaders, Newsfeed, Trivia
Let us state the obvious for an umpteen time: it's 2019 on the calendar. The year when success or failure of promoting yourself on social media decides fate of any business. Certainly decides all-important volume of sales. If you're not cool - it doesn't matter how technically great your device is. In other sport industries new brands are virtually created on Instagram and then proceed to capture customers' imagination - as well as their hard earned cash. [caption id="attachment_11279" align="alignnone" width="1920"] Why in this day and age manufacturers of rollerskis prefer talking about technical aspects of their products rather than selling the "Cool Factor" is beyond us. [/caption] But this is not a diss - it's a guide! [caption id="attachment_11276" align="alignnone" width="1920"] By talking up technical aspects of their wares,…
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