04Apr 2020 by DS News Team
Klaebo: Process And Result. Plus A Bit Of Cristiano Ronaldo.

Klaebo: Process And Result. Plus A Bit Of Cristiano Ronaldo.

Newsfeed, Trivia
This week Johannes Klaebo delighted his fans by streaming his indoor workout session. 60000+ views from 45 countries - that's more interest than some of pro-races generate (unless Klaebo and Bolshunov are in it, of course )! https://youtu.be/cjaeuZ4Tr_M We are of a firm opinion that most viewers were watching and repeating the Olympic champion' moves not in vain hope of overtaking him on sprint ski tracks (just ask Federico Pellegrino or aforementioned Alex Bolshunov what THEY think of chances of that happening!) No, the real reason the Youtube army of Klaebo fans was watching is because they want to have , well, the bod like him. At least a passing semblance. Sadly, Mr.Klaebo does not himself believe that he is in competition with one Portuguese footballer in popular since Antiquity…
Read More
03Apr 2020 by DS News Team
This Is How Much Norway Spends On Its National Team

This Is How Much Norway Spends On Its National Team

Money & Finance, Newsfeed
It would be more correct to say "was". In interview with Aftenposten the figure was made public: In 2019 the country's national team including Paralympic , junior and , of course, main cross country squad cost some NOK 92 million - or around 9.3 million euros using then-exchange rate. Now the Norwegian dominance in Seefeld-2019 and in the World Cup has an actual price tag. Cross-country ski managers coaches and athletes in other countries would chuckle, wistfully - it's far above other teams' budgets. This year, however, it would go down by at least 20% - that's already known & budgeted-in loss of sponsorships so far...
Read More
02Apr 2020 by DS News Team
Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!

Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!

Money & Finance, Newsfeed
The coronavirus pandemic isn't just affecting the health of many — it the first event since the influenza pandemic some 100 years and the both world wars that actually affects all or almost all of us. The economies are crushing and even if there would be a rebound after the end of the crises one thing is certain: Get this: the first item on expense sheet to be cancelled or absolutely minimized would be pro-sport sponsorships. For virtually all companies - with possible exceptions of those in groceries sector or teleconferencing , those seem to be doing relatively well under circumstances. We profess that there will be an unprecedented battle for remaining euro, dollar and krona among all athletes, not just skiers. And many if not all sponsors would ask…
Read More
01Apr 2020 by DS News Team
New Competition Format Tested, Shows Serious Promise

New Competition Format Tested, Shows Serious Promise

Newsfeed, Trivia
Let's not beat around the bush: The international skiing authorities and main stakeholders are deeply concerned by an acute lack of sh*t -talking and cat-fighting in cross-country skiing, those essential elements of the " Ratings Game" in the current environment. The utter lack of sex scandals, "wardrobe malfunctions" or, at the very least, public boyfriend swapping, contributres to the falling ratings as viewers and sponsors flock to new " hawt" sports such as bog snorkeling or intimate doll rafting ( yes, there IS such a sport!) The rescue came from the East, of course. An ambitious cable-making start-up YuYeYuan CheSeal VeryBest UnLimited has offered its hi-end cables and a considerable amount of renminbi, provided an international competition featuring its products and bearing its name is organized. Being the biggest profile…
Read More
31Mar 2020 by DS News Team
Big Sponsor Helps Norwegian Skiing Out Of Financial Hole, But Changes Are Dire

Big Sponsor Helps Norwegian Skiing Out Of Financial Hole, But Changes Are Dire

Money & Finance, Newsfeed
- In a full turnaround Sparebank1 re-signed as a main sponsor of the Norwegian ski federation. It's a lifeline: previous info suggested that they would not extend the deal leaving a gaping hole in the Team Norge finances. The deal is worth NOK 10mln per year for two years. At the current exchange rate it's around 870k euros - a year ago it would be more like 1 million euros. With a lot of expenses - travel, lodging etc. denominated in euros, it's still a significant decline, but it should be enough to cover team's basic needs in the competition season of 2020/21. - At the same time, big departure from previous policies announced. Hitherto almost all the sponsorship was done on centralized basis and was the strictest known in…
Read More