One Day, One Way & Emil Iversen

One Day, One Way & Emil Iversen

Gear News, Newsfeed
[caption id="attachment_17656" align="alignnone" width="1646"] Everyone knows who Emil Iversen is. He doesn't really need personal race bib - his 100k+ followers on Instagram well aware of how he looks. So when Emil switched to One Way poles, the company got an exposure every company wants. Guess, that was the point ...[/caption] [caption id="attachment_17652" align="alignnone" width="1920"] 10 minutes before the start of Skiathlon in Lahti. Emil goes for a quick course recce or whatever you wanna call it...[/caption] [caption id="attachment_17653" align="alignnone" width="1578"] ...but hey, what are those bright red or orangy sticks he's using? Got to be the newest One Way poles hitherto unseen on the World Cup but now, clearly, ready to help Emil to kick some ass!...[/caption] [caption id="attachment_17654" align="alignnone" width="1516"] ...Skiathlon kicks off but Emil runs with ole…
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