langlauf

12Jul 2019 by DS News Team

Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida Karlsson

If you manufacture anything with even remote appeal to broader public AND had a way of foretelling the future, chances are you would apply last year to become Friday Karlsson's sponsor. Or, if you are representative of a burgeoning profession of intermediary between sport stars and sponsors, you'd do anything to become her business development & marketing agent. It's too late now though: in interview with SVT Sport her mother ( and former world class skier), Mia Karlsson says that only during the World Championship some 20 to 25 agents contacted the family and offered to represent Frida Think about it and tell your friends: 25 already highly paid professional reps, all queuing for the honor to represent hitherto unknown Nordic skier. Honor - and a lot of money. The…

11Jul 2019 by DS News Team

Apparel Brands By Skiers. Russian Trio Leads

Gear News, Newsfeed

No less than three top Russian skiers produce and sell their personal apparel lines. While the sales figures are not quite those of Daehlie or Johaug brands, strong race performances and active social media use help the business to grow for all three makes. More are more ski clubs in Russia feature racing suits and training textiles developed by the trio. Sales pitch can't be be argued with: all three emphasize that through years of hard training and competing they've learned how apparel should be made to fit the needs of skier. All three generally sell in Russia but if you are so inclined, you also could order a piece of clothing bearing your favorite Russian "lyzhnik" name, special delivery. [caption id="attachment_12200" align="alignnone" width="1522"] VMax is well known acronym for…

10Jul 2019 by DS News Team

Haakon Klaebo: It Is Actually Athlete Who Owns Market Rights

Money & Finance, Newsfeed

In written response to the Daily Skier, Haakan Klaebo, Johannes'father and manager , clarifies what the agreement between the Norwegian Ski Federation and the world's best skier contains - and why it took so long to reach it: "In short, we have reached a better understanding with the Ski Federation ( NSF) side in relation to the fact that it is actually the athlete who owns the market rights, and that the NSF can thus not enter into as many agreements as they want without this being stipulated in the contract with the athlete himself. ” "We have achieved a proper delineation as to when an athlete is a private person, can represent his club and when he represent the NSF» "The NSF has accepted that they have to…

10Jul 2019 by DS News Team

Klaebo Finally Signed!

Money & Finance, Newsfeed

The exclamation mark used in a title is justified - it might become a landmark event in the history of skiing and here's why: Skiforbundet, the Norwegian Cross-country Skiing Federation and its biggest star, Johannes Høsflot Klæbo have finally signed the agreement for the season 2019/2020 thus officiating the triple Olympic champion participation in the national team. The news came exactly a month after the deadline to sign, June 10th, had expired - underscoring the difficulties in negotiations. "... it has been necessary to spend good time in the areas where we have different views," says the boss of Norwegian cross-country skiing Espen Bjervig. Different views mentioned indeed reflect new times and new conditions we all live in. At the heart of the debate is what and how any skier…

09Jul 2019 by DS News Team

Markus Cramer Reveals What He Really Thinks

Leaders, Newsfeed

Markus Cramer is not only one of the world's best xcski coaches of this century. He's also very open and direct in expressing his opinions without being brusque. Here are some of his views on recent developments in international competitions and more talked-about events of the last season, derived from several conversations in the recent months: And dont miss for Part 2 where Markus talks about what he learned by working with the Russians.... [caption id="attachment_12086" align="alignnone" width="1920"] Alpe Cermis as a mass start? - I am NOT happy with that idea. In at least two of the last three TdS series that final race was very interesting - in men's program at least. Now it will be messy fighting in tight curves on ascent.[/caption] [caption id="attachment_12093" align="alignnone" width="1920"] Bad:…

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