12Jul 2017 by The Daily Skier Editorial
Here’s How To Make XCSkiing Ratings Jump

Here’s How To Make XCSkiing Ratings Jump

Leaders, Money & Finance, Newsfeed
...We love cross-country skiing – otherwise why would we launch this media empire webplatform dedicated to it? What we don't like is how relatively little TV coverage it gets . Because said TV coverage generates buzz, buzz translates into popularity, popularity brings bigger investments, bigger investments provide us with more places to ski and better ( and cheaper) equipment to buy. So, we have to have more xc skiing on TV in order to be able to enjoy it more. Simple, right? We take our media responsibilities seriously and have put together a list of new competition formats that could be introduced to augment those already existing ones ( see, we did not say “replace” - that would be causing a wrath of skiing purists!). If you happen to see…
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10Jul 2017 by DS News Team
Daredevils On Rollerskis

Daredevils On Rollerskis

Leaders, Newsfeed, Trivia
https://www.facebook.com/teamsantander/videos/803652566479113/ Over 8 thousand views and dozens of comments: Team Santader has published a video where two of the team's top skiers, Andreas Nygaard and Øyvind Moen Fjeld are seen descending from 2,315m high Livigno Pass ( also known as Forcola) into the valley, located at approx. 1,800m - a vertical drop of some 500 meters. All of that on classic rollerskis - needless to say, with no breaks of any kind are present. Unlike most of Alpine skis, known for its hairpin turns, Forcola is a rather straightforward affair – it is, however, busy with car traffic this time of the year. And the speeds – on a 14 kilometer descent even on classic rollerskis still reaches 60 km/h+ Please, don't try it at home, kids! For your visual…
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07Jul 2017 by DS News Team
Interview: People Who Make Marwe Rollerskis

Interview: People Who Make Marwe Rollerskis

Gear News, Money & Finance, Newsfeed, Trivia
The name Marwe stands out in cross country skiing world. Bright yellow/black rollerskis from Finland are used by such a vast array of national skiing and biathlon teams that one would be excused in thinking that Marwe is sponsoring the whole sport. Remarkably, the opposite is true – there are no endorsement deals that became so standard in sport – just a considered choice of so many, who rely on Hyvinkää -produced rollerskis' legendary reliability and ski-like feel. While Marwe products are ubiquitous, very little is known about the company and the people who work there. The Daily Skier have decided that it wouldn't do - and got in touch with the people behind the Marwe rollerskis Meet Marwe's Sales Manager Olli Welander and Paul Fletcher, Marketing Manager. Olli represents…
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05Jul 2017 by DS News Team
Coming Up: What You Always Wanted To Know About Marwe

Coming Up: What You Always Wanted To Know About Marwe

Gear News, Money & Finance, Newsfeed
It's hard to find a brand more synonymous with a rollerskiing than 'Marwe'. Marwe skis are widely used by pros and amateurs alike – in fact, there are places, in Europe especially, where it's hard to spot a rollerskier on anything that is not painted with Marwe's traditionally bright yellow/black color scheme. So, what's the secret of that popularity and loyal customer base? What ensures the famed longevity of the Finnish manufacturer's wheels? And what the actual word 'Marwe' stands for? Stand by for the Dailyskier's interview with Marwe's managers, Olli Welander and Paul Fletcher, coming up later this week....
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03Jul 2017 by DS News Team
Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Money & Finance, Newsfeed
... A couple of weeks ago we talked about financial success of the Engadin ski marathon , opining that the Swiss marathon's money making capacity is second only to the Mother of all ski marathons, Vasaloppet. Sure enough, the organizers of the Swedish multi-event did the math for 2017 and have announced that the Vasaloppet-2017 generated a turnover of SEK 234.6 million. ( EUR 24 million/USD 28 million) for the three municipalities involved in hosting a 90km race - an increase of almost 10% since 2015 when the last study was conducted ( to be clear, the Swiss report an even higher turnover - but they look at the broader economic effect, countrywide - while Swedish data considers only an impact on local communities) Vasaloppet had long branched out into…
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