The Daily Skier

12May 2019 by DS News Team

Rollerskiing Is About Being Fit, Great Looking And Overall Cool . Why Industry Fails To Advertize That?!

Let us state the obvious for an umpteen time: it's 2019 on the calendar. The year when success or failure of promoting yourself on social media decides fate of any business. Certainly decides all-important volume of sales. If you're not cool - it doesn't matter how technically great your device is. In other sport industries new brands are virtually created on Instagram and then proceed to capture customers' imagination - as well as their hard earned cash. [caption id="attachment_11279" align="alignnone" width="1920"] Why in this day and age manufacturers of rollerskis prefer talking about technical aspects of their products rather than selling the "Cool Factor" is beyond us. [/caption] But this is not a diss - it's a guide! [caption id="attachment_11276" align="alignnone" width="1920"] By talking up technical aspects of their wares,…

10May 2019 by DS News Team

She Could Have Become Ski Star But Chose Very Different Path To Stardom

Newsfeed, Trivia

...She could have been among the best skiers at the world stage by now, with stadiums roaring her name. Instead she chose a different stage entirely... A few years ago Johanna Albertsson was among the most promising young skiers not only in her native Sweden, but, by extension, in the entire elite youth skiing. Because you don't get invited to Sollefteå Skidgymnasiet , one the best teach & train institutions of its kind in the world, unless you are extremely good. Quick fact: Ebba Andersson and Frida Carlsson, cross country skiing biggest young stars, are both Sollefteå ski high school alumni. But Johanna had chosen a different path. At the age of 17 she stored her skis and moved to pursue a different career – that of a professional dancer.…

07May 2019 by DS News Team

Meet New Boss Same As Old Boss. 4KAAD Rollerskis Look Exactly Like OneWay Rollerskis Of Past

Gear News, Newsfeed

Andreas Bennert keeps on painstakingly rebuilding his former empire under a new name. He is the man who launched and made omnipresent the One Way brand. Last year, however, outstretched One Way had to file for bankruptcy , with assets eventually bought by Fischer Nordic that continues to produce famed SLG 10 poles among the others. Andreas, however, launched a new business - 4KAAD, you could read our conversation with him here and here Now 4KAAD goes back to the market with rollerskis that look...exactly like old OW rollerskis. Which is not a bad thing for those who are used to the Finnish brand's combo of sturdiness and relatively low prices. Apart from re-labeled old OW rollerskis, the company intends to launch all-new composite frame models later in the year.…

03May 2019 by DS News Team

Swedish Team = Dream Team? A-Landslag Damen 2019/20 In Pictures

Leaders, Newsfeed

A-Landslag Damen better known in English as Swedish National Team, Ladies for 2019/20 has just been announced - and it looks like a Dream Team Here's what their current FIS Points standings are - as far as we're concerned, those are the most objective overall rankings in the world of pro-skiing. The first figure against their names corresponds to the latest FIS Distance rankings - the second one are the Sprint standings. The result is stunning: 4 out of 10 best sprinters are Swedish and so are 3 out of 10 distance runners! What happened to the Norwegian dominance that was assumed to last forever? With both hottest young stars - Andersson, 21 and Karlsson, 19 - it's now Sweden's turn to look indomitable in a foreseeable future. [caption id="attachment_11182"…

02May 2019 by DS News Team

Part III. Changes Skiing Would Likely Have To Undergo

Leaders, Newsfeed

This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…

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