langlauf

08Feb 2019 by DS News Team

ISPO-2019. New Gear Highlights. Part 2

ISPO is considered in the winter sports industry to be a prime spot to exhibit new gear. With a glaring exception of Amer Sports ( Salomon and Atomic), all major manufacturers are there - and tend to time the official unveiling of their newest & best wares to the show in Munich. We covered some of them in the first report from ISPO Let's look at what else is there. Madshus brought their latest Redline 2.0 skis - as seen being by Madshus athletes in skiing and biathlon from the beginning of the season, but, technically, going on sale only now. Per Wiik, Madshus Global marketing director, says that the key advantage of newest Redlines is a much broader spectrum of snow/weather conditions than with the previous edition NB Skate…

07Feb 2019 by DS News Team

Fischer Answers Questions About Speedmax 3D With Gliding Walls

Gear News, Newsfeed

First rule of Marketing 101, Edition 2019 : if you want people to notice – you gotta make it controversial to get a conversation going. Conversely, Fischer Nordic is one company in cross country skiing business that does not seem to subscribe to that philosophy. As an undisputed segment market leader they feel , perhaps, that there is enough buzz around their brand as is. Yet it's Fischer's just-revealed Speedmax 3D technology that generates a lion share of discussions among skiing enthusiasts, fans and athletes themselves in the recent weeks. What do waxing sidewalls of racing skis give? Little wonder that Dailyskier.com first pit-stop at ISPO this year was the Fischer stand – and a conversation on a subject with Tanja Winterhalder. [caption id="attachment_10176" align="aligncenter" width="1711"] Tanja Winterhalder: "Yes, I…

06Feb 2019 by DS News Team

Madshus And GoreWear Announce Cooperation. Why Is It Important For You, Me & Everyone Else

Gear News, Leaders, Newsfeed

[caption id="attachment_10147" align="aligncenter" width="1920"] XCSkiing. It makes one happy [/caption]...It's the fact of life that there is far less money in cross country skiing than in, say, trail running or mountain biking. Sheer strength is in numbers of active participants/fans. The numbers that translate into money for cutting-edge technological research. And money needed for that modern-day marketing without which nothing quite works. Cross country skiing as a sport has two distinct paths: adopt to the modern world – or slowly fade away and die out. The most logical path out of the dark hole is a synergy. As in “ joining forces in research, marketing, promotion etc." Here's what we believe is the first true step in that direction – and a big one too. Welcome to the unveiling-of-cooperation event…

01Feb 2019 by DS News Team

Toblach-Cortina Race Cancelled

Leaders, Newsfeed

Heavy snowfall in the Dolomites wrecked the organizers' plans. The threat of avalanches is too big, the specialists said - and have shown the red flag to the race. Too bad, the 42th Toblach-Cortina 2019 was shaping up to be one of the most exciting long distance races of the season. Not only the world champion Sergey Ustiugov was supposed to make another appearance at the Alpine race, this year he was to be accompanied by Evgeny Belov, another strong Russian distance racer. [caption id="attachment_10104" align="aligncenter" width="1920"] Ustiugov and his then-coach Egor Sorin at Toblach-Cortina' 18. Ustiugov finished 3d [/caption] [caption id="attachment_10105" align="aligncenter" width="1920"] ...in 2018 Ustiugov signed for the race the last moment, arrived with only two pre-waxed pairs of skis and did not know how the finish in…

31Jan 2019 by DS News Team

Fischer Officially Reveals Speedmax 3D Tech – Yes , It’s About Waxable Sidewalls

Gear News, Newsfeed

...The Russians have a good saying: Everything new is actually well-forgotten old. Three days ahead of the official presentation at ISPO-2019, Fischer Nordic confirms rumors swirling around for quite some time: we are back to waxable sidewalls. To quote the official press-release: "...Sometimes history is decided by a hundredth of a second. With this in mind, the Fischer product team developed the Speedmax 3D with Gliding Sidewall. Designed to reduce friction resistance that robs competitors of time and speed, the material can actually be waxed to support unheard levels of glide..." For those who unremembers no longer: waxing sidewalls was a popular thing in early to mid-1990s but then it gradually faded away. 25 years later it's back on a new technological level - or so the world leader in…

Tag: langlauf