Money & Finance

27Mar 2020 by DS News Team

Introducing My Sponsor: Hailey Swirbul And Odin Recreation

Hailey Swirbul, US Ski Team, tells about her personal sponsor: My connection with the small mountain town of Mesa, Colorado-home to Odin Recreation-leads us to the very beginning of my cross-country skiing career. It was on the nearby Nordic trails where I skate-skied for the very first time and in the main lodge where my team and I lived for a training camp every November for the next 7 years. It has been an honor to partner with Odin as my headgear sponsor and carry that piece of my identity with me around the world this winter. https://www.instagram.com/p/B7udoP4Jku_/?igshid=bd91vak4d19t Odin Recreation is a local ski/ outdoor gear shop with a lot of enthusiasm for getting people of all ages outside. They offer gear rentals for skis, snowshoes, sleds, etc., ski lessons,…

19Mar 2020 by DS News Team

Coronavirus: How’s Your Business Affected?

Money & Finance, Newsfeed

"How's Your Business Affected?" - that's the question we put to people directly involved in making things tick in the cross country skiing sector: gear manufacturers, retailers and coaches. The caveat that needs to be applied: different countries are on different stages of being hit be the coronavirus. This, alas, is not a subject that will go away any time soon so we shall update with reaction from the other captains of the industry when we hear from them. [caption id="attachment_15236" align="alignnone" width="1920"] Aki Tuovinen, country manager for Swix/Toko, Finland"At the moment in Finland it's still quite OK. In Lapland and Vuokatti regions are actually really well, since many ski enthusiasts went there for "remote working". But it strongly seems that within the week all shops (except grocery shops) will…

02Mar 2020 by DS News Team

Machine And Its Cogs

Money & Finance, Newsfeed

Try to figure out what's going on on the photo above. Experienced readers would have no problem reading cues: since neither Fischer nor Salomon nor Rossi do not allow their sponsored athletes to use different brand boots (with a very few,disappearing exceptions), the correct answer is" two waxers are helping an athlete to choose best skis". It's not a photo from a "grownup" World Championships it's Juniors World, supposedly less fancy event. Gone forever are the days when talents from the countries like Romania could score victories and/ or podiums. To win these days is not only and, perhaps, not so much about having an actual talent. It's about the whole system. The other parts of which include a wide choice of most modern skis, a squad of highly advanced…

08Jan 2020 by DS News Team

Cogs Of Machine. Simple Guide To How International Skiing Works.

Money & Finance, Newsfeed

Don't just read this story. Share and save. It has zero journalism. Just a explanation as to how all the cogs fit together to create that machine that you watch on television or read about online - international cross-country skiing. - Cross country skiing might be a niche sport but it's still a professional sport and as such it both spends and makes money. - Sales of television ( = broadcasting) rights pay a lion share of the bill in every spectators' sport. Moreover, other sponsors only care about a particular sport because of television exposure which is a nice name for a free advertising to target groups of viewers. - You can change format, styles, length or location of races, but if television bosses for whatever reason lose interest…

06Jan 2020 by DS News Team

Tour De Ski Tour De Force

Money & Finance, Newsfeed

Okay, short version: big money triumphed. Again. As expected. Forget for a second who actually won arguably the most important competition of the season. They are fantastic athletes, no doubt there - but that's been said a thousand times over the last day and we want to focus on the other aspect^ Just look at where they come from. In men's standings there are four Russians and four Norwegians plus Olympic champions Dario Cologna and Iivo Niskanen In women's Top 10 there are five Norwegians plus skiers from Russia, Austria, US of A and Germany. To give it spin we want to give for a purpose of this story, that Norwegian investment once again outperformed the Russian one with everybody else fighting for the crumbs. Oh, and the Swedish blue…

Category: Money & Finance