Finnish Riddle

Finnish Riddle

Money & Finance, Newsfeed
World-class athletes running in the races broadcast on the national television with massive ratings and ever increasing interest from sponsors.... Sounds like an ideal Nordic skiing competition? Well, not so fast. Painstakingly, year after year, the Finnish Ski Association, working togeher with the country's national public broadcaster YLE, built a seemingly very local event, the Finnish Cup , into a television blockbuster , watched on TV by over half a million Finns. That's more than 10% of all adult population - massive ratings for cross country skiing! However, with the first stage of the Cup less than three weeks away, it's still totally unclear whether the popular event will be shown this year, Ilta-Sanomat reports A bone of contention is television rights. The Finnish Ski Association sold those rights to…
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Three Public Broadcasters Lose TV Rights For International Competitions. Why Skiing Shall Never Be Same

Three Public Broadcasters Lose TV Rights For International Competitions. Why Skiing Shall Never Be Same

Leaders, Newsfeed
Earlier this month we all learned the news many feared: national public broadcasters in Sweden, Norway and Finland are to lose something that was always theirs and was more or less considered their birth right: The broadcasting rights for international cross country skiing Yep, no more skiing on NRK, SVT and YLE as of autumn of 2021 – unless some deal with new owners will be worked out ( which is doubtful). This is a watershed event for the sport that was for so long underpinned by public broadcasting. We look into why did it happen, who are the guys who outbid powerful national broadcasters, existing on direct infusion of taxpayers money. Most importantly, we postulate that cross country skiing will never be the same & will have to change…
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