Thea Murud About Her 347K Tour De Force

Thea Murud About Her 347K Tour De Force

Leaders, Newsfeed
Thea Krokan Murud - about her ultra-long skiing gig on the weekend: - There was two of us: my friend Julie Vollum Bø (Norway's ex U23 champion in cycling and ultrarunner ) - No, were not trying to set a new world record, just wanted to go skiing for 24 hours. - The loop was about 15 km, in Lillehammer. - The food that works best is the food you really like, because you have to eat a lot - even when you don’t really want to. I used sports drinks, bars, homemade buns, chocolate, candy, Coke - everything I could’ve think of f with a lot of sugar in it. - The important thing was to keep warm so my Swix Paragon jacket was a good choice - warm…
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Coronavirus: How’s Your Business Affected?

Coronavirus: How’s Your Business Affected?

Money & Finance, Newsfeed
"How's Your Business Affected?" - that's the question we put to people directly involved in making things tick in the cross country skiing sector: gear manufacturers, retailers and coaches. The caveat that needs to be applied: different countries are on different stages of being hit be the coronavirus. This, alas, is not a subject that will go away any time soon so we shall update with reaction from the other captains of the industry when we hear from them. [caption id="attachment_15236" align="alignnone" width="1920"] Aki Tuovinen, country manager for Swix/Toko, Finland"At the moment in Finland it's still quite OK. In Lapland and Vuokatti regions are actually really well, since many ski enthusiasts went there for "remote working". But it strongly seems that within the week all shops (except grocery shops) will…
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Gear Update: What New We Spotted At Ski Tour 2020

Gear Update: What New We Spotted At Ski Tour 2020

Gear News, Newsfeed
There wasn't a huge amount of premiers at Ski Tour 2020 when it comes to gear, yet some notable debuts were spotted: [caption id="attachment_14890" align="alignnone" width="1920"] Anamarija Lampic " podium walks" the newest One Way Diamond SLG20 poles [/caption] [caption id="attachment_14887" align="alignnone" width="1920"] At 50g/m SLG20 are incredibly light. One Way is only supplying its sponsored athletes with the new poles. Start of sales: fall 2020[/caption] [caption id="attachment_14885" align="alignnone" width="1920"] Swix is lagging a tad behind its Fischer-owned rival: Triac Aero 4.0s only appeared as non-foiled " Release Candidate" version...[/caption] [caption id="attachment_14886" align="alignnone" width="1920"] ..what's important is who had them: Alex Bolshunov is not exactly known for heaping praises on gear yet he says that Aero 4.0s feel really good. [/caption] [caption id="attachment_14884" align="alignnone" width="1920"] Rossignol S series hitherto camouflaged…
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ISPO As Reflection Of Where Industry Is Going. And Not Going

ISPO As Reflection Of Where Industry Is Going. And Not Going

Gear News, Leaders, Newsfeed
What do you want to hear first, good things or bad? Let's start with good: - There were some notable product unveilings e.g. Redline 3.0 by Madshus, Triac 4.0 by Swix and all-new SK Course boots & S1/2/3 skis by Rossignol. - Budding Russian label Spine brought its 3D foot scanner and had Petter Northug bare his extremities to demonstrate how Custom Fit technology works in practice. - Northug himself had a very lively stand featuring just his glasses so far, but ambitions to expand into textiles etc. are clearly there. - Kaestle is burgeoning on cash injection and market expertise of its new Czech owners. - KV+ had a large (but rather fortress-like designed i.e. lots of walls with one entrance) segment indicating company's robust health. ...But you know,…
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Åge Skinstad,  Quick Portrait

Åge Skinstad, Quick Portrait

Leaders, Newsfeed
There are captains of industry - and there is a " captain of the captains of industry" Meet Åge Skinstad. It would be hard to find a person who had and continues to have a bigger impact on the development of the Norwegian cross country skiing in this century ( and the international skiing by extension). Norwegian national team coach, television commentator, top lobbyist - and now CEO of Brav, a multi-million dollar corporation that owns Swix and Toko among the others. " Acting CEO" Mr.Skinstad likes to stress - he only agreed to fill the shoes temporarily, while the owners are searching for replacement for a previous boss, who abruptly resigned last year. But he will stay with Brav once that task is accomplished and stir Swix and Toko…
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