Fischer Answers Questions About Speedmax 3D With Gliding Walls

Fischer Answers Questions About Speedmax 3D With Gliding Walls

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First rule of Marketing 101, Edition 2019 : if you want people to notice – you gotta make it controversial to get a conversation going. Conversely, Fischer Nordic is one company in cross country skiing business that does not seem to subscribe to that philosophy. As an undisputed segment market leader they feel , perhaps, that there is enough buzz around their brand as is. Yet it's Fischer's just-revealed Speedmax 3D technology that generates a lion share of discussions among skiing enthusiasts, fans and athletes themselves in the recent weeks. What do waxing sidewalls of racing skis give? Little wonder that Dailyskier.com first pit-stop at ISPO this year was the Fischer stand – and a conversation on a subject with Tanja Winterhalder. [caption id="attachment_10176" align="aligncenter" width="1711"] Tanja Winterhalder: "Yes, I…
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