18Oct 2019 by DS News Team
Inside Atomic With Yann Vallett, Part 2

Inside Atomic With Yann Vallett, Part 2

Newsfeed
We continue our conversation with Yann Vallet, Atomic Nordic boss of the last 4 years, where he talks about products developed under his guidance. All quotes are from Yann - while photos used for illustration purposes are ours, taken at different FIS World Cup stages & during athletes' training. [caption id="attachment_13131" align="alignnone" width="1920"] - Atomic philosophy is " Sport first, but customer satisfaction is equally important"[/caption] [caption id="attachment_13136" align="alignnone" width="1920"] - No, still can not order fully personalized ski construction. But you could order personalized design of the skis provided that you are ready to pay for at least 50 pairs of them.[/caption] [caption id="attachment_13128" align="alignnone" width="1920"] - Atomic does not have special sport skis production. We strive to have top skis produced as identical to each other as they…
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16Oct 2019 by DS News Team
Inside Atomic, Part 1

Inside Atomic, Part 1

Gear News, Newsfeed
...Mere five years ago it felt like Atomic is phasing out its involvement in Nordic ski racing. With only one medal in cross skiing competitions in Sochi 2014 ( Claudia Nystad's bronze in 4 X 5k relay) it certainly felt like hey-days of the 1980- early 90s when Atomic was among the leaders on the international circuit are over. Not that anybody would be shocked. Since 1994 Atomic GmbH is fully owned by Amer Sports Group that already has one strong ski-related brand in its portfolio - the Annecy-based Salomon. Atomic was doing ( still does) fantastic podium-wise in crucial Alpine ski segment while Salomon steadily expanded from being leading ski boots producer to becoming top-flight xcski and apparel maker. In situation like that any business consultant would recommend folding…
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