Sponsors Seriously Pimped Skiers’ Rides Recently
We register a trend that we like: top xcski stars drive fancier and fancier cars. Why are we happy? Easy: because in all cases here we are talking sponsors-provided vehicles and it is as clear as day that the said sponsors appreciate influencer-potential of best skiers more and more. Otherwise, why would they hand over the cars the sticker prices of which are seriously north of 50k and in some case close to 100k euros, the threshold of elusive "luxury vehicle" category? Let's look closer: Heidi Weng and Volvo XC60 T8 Hybrid R-Design. One of the top models in the Swedish car maker's line-up, sporting 0-100 km/h acceleration of some 5.3 second. https://www.instagram.com/p/CDrVZo5joyS/?igshid=1jkzer5psecis =========================================== Ebbа Andersson and VW Tiguan R-Line. The whole Swedish team has VW as a sponsor so…