17Jul 2018 by DS News Team
Skiers Who Switched To New Gear This Summer ( And Some Who Thought To – But Did Not)

Skiers Who Switched To New Gear This Summer ( And Some Who Thought To – But Did Not)

Gear News, Leaders, Newsfeed
Today Fischer has proudly announced that it has officially won the battle to become a sponsor to Ingvild Flugstad Østberg. The switch is rather comprehensive: the double Olympic champion “...will place her trust in skis, bindings and boots from Fischer from now on...” Thus ends the “ski drama of the summer of 2018”, rather extensively covered in Norwegian media . The word "drama"" is applicable since it involved two teammates & friends, Østberg and the current World Cup holder Heidi Weng, who long were postergirls for Madshus but felt they underachieved at the Olympics in Korea. At the end Heidi chose to stay with her current skis/boots sponsor, Madshus - while Ingvild went to the “Fischer stable” - where, presumably, she will take the place of retired Marit Bjørgen in…
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05Jun 2018 by DS News Team
One Way Brand Lives! Check Out Who Bought It

One Way Brand Lives! Check Out Who Bought It

Gear News, Newsfeed
One Way, an ambitious Finnish brand, that quickly carved its niche in xcskiing market in the last decade but collapsed under the weight of its debts, is being reborn! And the savior of black-and-yellow brand comes...in the form of even more established & famed black-an-yellow brand. You guessed it right, the new owner of One Way brand is none else but Fischer Sports GmbH from Ried im Innkreis, Austria - and easily the most iconic name in business! [caption id="attachment_7735" align="aligncenter" width="1600"] corporate colors align well, that's clear [/caption] Fischer has acquired the One Way trademark and patent rights from insolvency administrators. The acquisition includes the unrestricted use of trademarks, patents, patent applications and domain names of One Way and OW from the insolvency estate of One Way Sports Oy.…
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18May 2018 by DS News Team
RIP One Way

RIP One Way

Gear News, Newsfeed
One Way as we know it is no more. An ambitious Finnish company, best known for its world-class ski poles,  used at different point in time by such greats as Martin Fourcade ,  Charlotte Kalla, Dario Cologna, Alexei Poltoranin, Ragnhild Haga to name but a few, have succumbed to the pressure of its debts and went bankrupt. Things looked very promising for One Way Sports Oy as recently as 2014,  when their net sales topped 12 million Euros and they've signed a very promising deal with the Chinese ski association. https://www.instagram.com/p/BcUl1lvgeCn/?taken-by=kalla_87 But a combination of several snowless winters in continental Europe and a sharp fall of the value of rouble ( with Russia being OW's most important market) doomed the Finnish company. At the end of March this year Vantaa District…
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