Madshus Awaits Its Fate

Madshus Awaits Its Fate

Gear News, Money & Finance, Newsfeed, Training & Outfitting
The Madshus' fate is about to be decided. According to SGB Media, a social media marketing firm, Michael Polk, CEO of Newell Brands, said this week that "...Negotiations around the sale of the Winter Sports unit are in full flight and are expected to close in the second quarter..." You want to know the connection? Well, let's see. Back in 1988, a legacy Norwegian ski producer was bought by K2 Sports Inc. from Seattle, best known for its eponymous Alpine ski. Then, in 2007, K2 itself was bought by Jarden Corp.., owned and run by Martin Franklin, a British investor and triathlete. Finally, last year Jarden was swallowed whole by an even bigger corporate fish, Newell Brands Inc., whose boss, Mr. Polk, had immediately announced his intention to sell off…
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