How much Klaebo earns  – and what others could learn from him

How much Klaebo earns – and what others could learn from him

Money & Finance, Newsfeed
JHK AS , a company owned by - you guessed it - Johannes Høsflot Klaebo - just published its annual results for 2020. That gives us an excuse to dig into what top skiers make - and how. [caption id="attachment_18557" align="alignnone" width="1091"] World's biggest earner among male skiers [/caption] Every modern athlete got three basic sources of revenue: her/ his salary or stipend, her/ his prize money - and whatever she/ he earns outside the tracks, by, effectively, selling personal appeal. The world works in such a way that for the first two sources of income you have to pay taxes as an individual a.k.a. income tax. All major ski nations love to tax their high earners in excess of 40% , some much higher . Russia is a notable…
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Norwegian Skiing Stays Norwegian. At Least When It Comes To Broadcasting

Norwegian Skiing Stays Norwegian. At Least When It Comes To Broadcasting

Money & Finance, Newsfeed
I'd anybody is still watching he international xcskiing in, say, 2025 she/ he would have to flock between channels a lot to find them athletes in lycra onto he snow. Ans if she/ he is watching livestream on smartphone ( which we reckon would be close to 100% by then) that person would have to have quite a few proprietary apps installed. Especially if that fan of skiing lives in Norway Because the Norwegian Ski Association just sold domestic broadcasting rights to all FIS World Cup events staged in the country to the jointly bidding local duo of NRK and TV2. Last year Infront sold the same rights but for other , non-domestic FIS World Cup races to NENT Group. NRK and TV2 are free-to-air channels, NENT hasn't made it…
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Cogs Of Machine. Simple Guide To How International Skiing Works.

Cogs Of Machine. Simple Guide To How International Skiing Works.

Money & Finance, Newsfeed
Don't just read this story. Share and save. It has zero journalism. Just a explanation as to how all the cogs fit together to create that machine that you watch on television or read about online - international cross-country skiing. - Cross country skiing might be a niche sport but it's still a professional sport and as such it both spends and makes money. - Sales of television ( = broadcasting) rights pay a lion share of the bill in every spectators' sport. Moreover, other sponsors only care about a particular sport because of television exposure which is a nice name for a free advertising to target groups of viewers. - You can change format, styles, length or location of races, but if television bosses for whatever reason lose interest…
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Part III. Changes Skiing Would Likely Have To Undergo

Part III. Changes Skiing Would Likely Have To Undergo

Leaders, Newsfeed
This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…
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Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Money & Finance, Newsfeed
...In the Part 1 we talked about how things worked up until now, when public broadcasting in all key markets was largely paying for international skiing. [caption id="attachment_11104" align="alignnone" width="1425"] Just to remind you where things stand today when it comes to television markets[/caption] At the pain of being accused of oversimplification, that graph above tells the story not only of who is watching the World Cup on TV - it's about general relative market importance for global cross country skiing. Germany with its 80+ million of people remains the top ski market in every sense ( despite relative slump in performance by German skiers). The Germans send a whopping 8 billion euros a year to its public broadcasters in a form of a special tax. That translates into massive…
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